Shopify vs Google Ads Conversion Tracking: Fix the Gap
Online Labs » Conversion Tracking » Shopify vs Google Ads Conversion Tracking Conversion Tracking Shopify vs Google Ads Conversion Tracking: Why the Numbers Never Match and How to Fix It Dan Kabakov, Google Ads Certified Partner Last Updated: May 13, 2026 10 min read The Core Reality Your Shopify says 67 orders. Google Ads says […]
Google Ads PMax Budget and Campaign Structure: Q&A
Online Labs » Google Ads Tutorials » Google Ads PMax Budget and Campaign Structure Google Ads Strategy Google Ads PMax Budget, Campaign Structure, and Consolidation: 3 Real Questions Answered Dan Kabakov, Google Ads Certified Partner Last Updated: May 5, 2026 8 min read Three Questions, Three Opinionated Answers These are real questions from the Google […]
Google Ads Ad Group Structure: Organize by Intent
Online Labs » Google Ads Tutorials » Google Ads Ad Group Structure, Enhanced Conversions, and Custom Goals Google Ads Strategy Google Ads Ad Group Structure, Enhanced Conversions, and Custom Goals: 3 Questions Answered Dan Kabakov, Google Ads Certified Partner Last Updated: April 29, 2026 9 min read Three Questions, Three Opinionated Answers These questions came […]
Google Ads Audit Checklist: 4 Issues Found in a Real Account
Online Labs » Google Ads Tutorials » Google Ads Account Audit Google Ads Tutorials Google Ads Account Audit: 4 Issues Found in a Real Client Account Dan Kabakov, Google Ads Certified Partner April 22, 2026 9 min read What This Post Covers This is a real Google Ads account audit on camera — no stock […]
Google Ads Agency Red Flags: 3 Warning Signs
Online Labs » Google Ads Tutorials » Google Ads Agency Red Flags Google Ads Tutorials Google Ads Agency Red Flags: 3 Warning Signs Your Results Are Fake Dan Kabakov, Google Ads Certified Partner Last Updated: April 15, 2026 9 min read The Short Answer The three main Google Ads agency red flags are: no audience […]
Google Ads Performance Planner: How to Forecast Budget & ROAS
Online Labs » Google Ads Tutorials » Google Ads Performance Planner Google Ads Tutorials Google Ads Performance Planner: Forecast Your Results Before Spending a Dollar Dan Kabakov, Google Ads Certified Partner Last Updated: April 8, 2026 8 min read The Core Problem When a client asks to double their budget and expects double the results, […]
Google Ads Experiments: The Right Way to A/B Test
Online Labs » Google Ads Tutorials » Google Ads Experiments: The Right Way to A/B Test Google Ads Tutorials Google Ads Experiments: The Right Way to A/B Test (Without Destroying Performance) Dan Kabakov, Google Ads Certified Partner Last Updated: April 1, 2026 5 min read The Short Answer Use Google Ads Experiments for A/B testing […]
Portfolio Bidding Strategy: How Top Ecommerce Scale Google Ads
Online Labs » Campaign Strategy » Portfolio Bidding Strategy: How Top Ecommerce Stores Scale Google Ads Campaign Strategy Portfolio Bidding Strategy: How Top Ecommerce Stores Scale Google Ads Dan Kabakov, Google Ads Certified Partner March 25, 2026 5 min read Table of Contents ▼ 01What Is a Portfolio Bidding Strategy? 02The Two Massive Benefits for […]
Google Merchant Center Audit: 15-Point Checklist
Online Labs » Ecommerce Google Ads » Google Merchant Center Audit: 15-Point Checklist Ecommerce Google Ads Google Merchant Center Audit: 15-Point Checklist for Ecommerce Stores Dan Kabakov, Google Ads Certified Partner March 18, 2026 5 min read The Short Answer Most e-commerce stores spend hours optimizing bids and ad copy while their Merchant Center quietly […]
Google Ads Labs – Explained
Online Labs » Google Ads Tutorials » Google Ads Labs – Explained Google Ads Tutorials Google Ads Labs – Explained Dan Kabakov, Google Ads Certified Partner March 11, 2026 5 min read The Short Answer Google Ads Labs is a hidden section where Google tests new features before rolling them out to everyone. As of […]
