"White label PPC" covers two genuinely different kinds of businesses. Some providers are software-first fulfillment platforms, you buy a Google Ads package from an online store and a team you'll never speak to builds it inside a branded dashboard. Others are boutique operations, sometimes a single senior specialist, who become an invisible extension of your own agency on a handful of accounts. I checked seven of the better-known providers directly this week, what each one actually includes, what it costs where that's published, and who it genuinely fits, plus where my own subcontract arrangement sits against them. If you're still deciding between white-labeling, hiring a freelancer, or building in-house in the first place, that's a separate question, covered in Google Ads Agency vs Freelancer vs In-House (2026).
For a full-service, plug-and-play fulfillment platform with software bundled in, DashClicks and Wildnet Technologies cover the most ground. If you want a dedicated Google Ads team without extra software layered on top, White Label DM, Third Marble, and PPC Ninja are the more straightforward options, with Third Marble the cheapest published entry point at $149 a month. InvisiblePPC and E2M Solutions both bundle creative and landing pages into the price, which matters if your agency doesn't have that in-house either. For agencies that specifically want one senior specialist doing the actual work personally instead of a rotating account-manager team, that's the fit my own subcontract arrangement is built around, covered last.
01What "White Label PPC" Actually Means
White label PPC is a provider running Google Ads, and usually Meta, Microsoft, or another platform on top, for your agency's clients, while everything client-facing, the reports, the account name, sometimes even the email address doing the work, carries your brand instead of theirs. The provider never talks to your client directly. You keep the relationship, set your own pricing, and typically mark up what the provider charges by roughly 30 to 50%.
The distinction that actually matters when comparing providers isn't free versus paid or fast versus slow, it's whether you're buying a team or buying a person. A fulfillment platform runs your account through a rotation of account managers, PPC specialists, copywriters, and designers behind an order form or storefront. A specialist arrangement is a direct relationship with one person who personally does the work, every week, on every account, in exchange for a narrower scope by platform or vertical.
- You want to add PPC to your service list fast, without hiring or training a PPC person
- Your client roster spans B2B, local, and ecommerce, and you want one partner covering all of it
- You need creative, landing pages, or call tracking bundled in rather than sourced separately
- You want the same senior person running every account personally, not whichever team member is free that week
- Your clients are specifically ecommerce or DTC, where a generalist multi-vertical team adds little
- You'd rather negotiate a direct arrangement than sign up for a packaged monthly plan
02Quick Comparison
A fast read on format and price before the full breakdown below. Prices are each provider's own published starting point, several don't publish pricing at all.
| Provider | Format | Best For | Starting Price |
|---|---|---|---|
| DashClicks | Self-serve fulfillment platform + software | Running your whole white-label operation through one dashboard | Per-service, no published base fee |
| White Label DM | Dedicated Google Ads team | A single dedicated Google-only white-label team | Custom quote |
| Third Marble | Dedicated team, 100% USA staff | Smaller agencies wanting an affordable, USA-only option | From $149/mo |
| InvisiblePPC | Dedicated team + bundled creative | Agencies without in-house landing pages or creative | From $445-495/mo + setup |
| PPC Ninja | Dedicated team, priced by agency size | Newer agencies wanting a plan sized to client count | $600-$1,000+ initial build |
| E2M Solutions | Full-stack white-label partner (PPC+web+SEO+AI) | One partner covering PPC alongside other white-label services | From $499/mo (spend-tiered) |
| Wildnet Technologies | Enterprise fulfillment, multi-platform | Larger agencies wanting one partner across several channels | Custom quote |
| Online Labs | Solo senior specialist, Google Ads only | Ecommerce-only agencies wanting the work done personally | By direct arrangement |
My free Ecommerce Google Ads Scaling Map walks through the budget and structure decisions that come up on almost every DTC account, useful whether you're running it in-house or evaluating a white-label partner's work.
03DashClicks: Best All-in-One Fulfillment Platform
DashClicks is built as much around its own software as around the PPC work itself. Instead of a proposal and a wait, you purchase Google Ads fulfillment directly through an online storefront, and your client gets added as a sub-account inside your own white-labeled DashClicks dashboard. The company states Google Ads campaigns take 5 to 7 business days to complete once required assets are provided, that fulfillment staff are full-time in-house employees rather than a freelancer network, and that there are no contracts and no minimum spend requirement.
The tradeoff is that DashClicks is a fulfillment platform first and a PPC specialist second, its wider catalog spans SEO, social ads, backlinks, GBP management, and a full CRM. An agency buying just Google Ads is getting a slice of a much bigger product built for agencies that want to white-label everything, not only paid search. Best fit: an agency that wants to run its entire white-label operation, PPC included, through one dashboard rather than a handful of separate specialist vendors.
04White Label DM: Best Dedicated Google Ads Team
White Label DM positions itself specifically as a Google Ads-focused white-label team rather than a broader software platform, stating on its own site that it works with 100-plus agency partners, has managed over $4 million in ad spend, and holds Google Premier Partner status, the top tier of Google's own partner program, for 2026. Onboarding is stated at 1 to 3 business days, the engagement is month-to-month with no contract, and every client gets a dedicated Google-certified team covering keyword research, campaign builds, and branded reporting.
Pricing isn't published on the site, it states cost depends on account count, ad spend, and complexity, so an actual number means a call. Best fit: an agency that wants a single dedicated Google Ads team and prefers a real conversation over a self-serve storefront.
05Third Marble: Best Budget, 100% USA-Based Option
Third Marble, a Richmond, Virginia agency, runs its white-label Google Ads and SEO service entirely with USA-based staff, stating directly that it never outsources work overseas. Pricing starts at $149 a month per its own published pricing, the lowest published entry point of any provider on this list, and the agency holds Google Premier Partner status, again citing the top 3% tier. The engagement is month-to-month, and clients keep unrestricted access to their own Google accounts even after discontinuing the service.
The specialization runs narrower than some larger providers, the company's own framing leans toward local-business and smaller-agency clients rather than ecommerce at scale. Best fit: a smaller agency or solo operator wanting an affordable, fully USA-based entry point without committing to a bigger platform.
06InvisiblePPC: Best With Creative and Landing Pages Bundled In
InvisiblePPC, based in Austin, Texas, bundles more into its white-label price than most providers on this list: landing pages built and heatmap-tested, call tracking, and click fraud protection are all stated as included rather than sold as add-ons. Its own site lists a starting figure of $495 a month in one spot and $445 a month in its published pricing table, worth treating as the provider's own stated $445-to-$495 starting range rather than one fixed number, plus a setup fee that varies by whether the build is a "Smart Niche" template or fully custom. The company states 16-plus years of PPC experience and cites Google, Bing, and Meta partner status.
Every account gets a dedicated account manager plus a team of specialists, copywriters, and designers behind them, not a single generalist. Best fit: an agency without in-house creative or landing page capability that wants that bundled into the PPC price rather than sourced from a separate vendor.
07PPC Ninja: Best Priced by Agency Size
PPC Ninja explicitly segments its white-label service by how many clients the partner agency is currently running, from new agencies with one to three clients up to enterprise partners managing 30-plus, and prices the initial campaign build by scale rather than by ad spend: a Local build starts at $600, a Standard multi-location or ecommerce build at $800, and a Large national build at $1,000-plus, on top of ongoing monthly management. The company states 22 years of PPC experience across the US and Canada, Google Premier Partner status, and includes a free client-ammo proposal request, a complimentary 10-point account audit, and a landing page analysis before any money changes hands.
Support runs through phone, Slack, or email, and reporting is branded to the partner agency's own logo. Best fit: a newer or smaller agency that wants a provider explicitly structured around its current client count rather than a one-size plan.
08E2M Solutions: Best Full-Stack White-Label Partner
E2M Solutions runs white-label PPC as one piece of a much wider white-label operation that also covers web development, SEO, AI and GEO services, and content, stating over 1,100 agencies served and 98% client retention on its own site. Google, Meta, LinkedIn, YouTube, and Microsoft Ads are covered under one plan, and pricing is tiered by the agency's total managed ad spend across all clients combined rather than per account: $499 a month up to $5,000 in spend, $999 up to $10,000, $1,999 up to $20,000, and a tiered percentage-of-spend model above that, plus a one-time setup fee starting at $499 per website. The delivery team works India Standard Time hours with account-manager overlap into US Eastern mornings.
The company states 13-plus years of white-label experience and stays entirely off client calls, working strictly behind the agency's own brand. Best fit: an agency that wants one white-label partner covering PPC alongside web, SEO, and AI services rather than a PPC-only specialist.
09Wildnet Technologies: Best for Enterprise-Scale, Multi-Platform Needs
Wildnet Technologies, founded in 2008 and stating 250 to 500 employees on its own site, offers white-label PPC as part of a broader suite spanning SEO, social ads, web development, and AI services, positioning itself for agencies serving clients from Fortune 500 companies through mid-market brands across a wide range of industries. The company states a 4.9-star Clutch rating from 500-plus verified reviews and multiple dedicated white-label fulfillment centers across the US. Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and programmatic display are all covered under one relationship.
Pricing isn't published, and the scale of the operation, hundreds of employees across multiple service lines, is a genuinely different shape of provider than a boutique PPC specialist. Best fit: a larger agency that wants one enterprise-scale white-label partner across several platforms and channels at once, not just Google Ads.
10Online Labs: Best for a Senior Ecommerce Specialist, Not a Team
This is my own setup, so take the placement with that in mind. I don't run a productized white-label storefront the way the other seven providers on this list do. I take on a small number of direct subcontract arrangements where another agency's client needs ecommerce-focused Google Ads work, and I do it myself, under their name, without their client ever knowing I exist. There's no dashboard, no account-manager rotation, and no junior staff picking up the account, the person who builds the strategy is the same person reading the search terms report every week.
The narrower fit is the honest tradeoff. I only run Google Ads, not the multi-platform spread most providers on this list cover, and I only take white-label work on ecommerce and DTC accounts, where the Shopping and Performance Max depth actually matters, not local-service or B2B lead generation. Since it's a direct arrangement rather than a packaged plan, terms get worked out per agency rather than published on a pricing page. More on how a solo specialist compares to hiring a freelancer directly or building a PPC hire in-house: Google Ads Agency vs Freelancer vs In-House (2026). For agencies weighing this against direct-to-client PPC shops instead of a white-label arrangement, see Best PPC Agencies for DTC Brands (2026).
11How to Choose a White-Label PPC Partner
Four checks, in order, before signing up with anything on this list.
A fulfillment platform gives you scale and redundancy, more accounts covered, faster onboarding, no single point of failure if someone leaves. A solo specialist gives you the same person on every account, which matters more the more specialized the vertical.
InvisiblePPC's price includes landing pages and heatmaps, PPC Ninja's includes a free audit and proposal support, DashClicks' includes the software dashboard itself. A lower monthly number can still cost more once you add back the pieces another provider bundles in.
If your roster is Google-only, a provider built around Google, Meta, Microsoft, and LinkedIn together is paying for coverage you won't use. If it's genuinely multi-platform, a Google-only specialist leaves real gaps.
Every provider on this list states full white-label confidentiality, but the mechanism differs, some use a separate branded email address for account access, some just keep their name off reports and calls. Ask the specific method before handing over a client's account.
If a white-label provider is already running one of your ecommerce clients' accounts and you want an independent second read on the work, I'll look at it directly and tell you honestly what's solid and what isn't.