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Google Ads Case Studies

Real client accounts. Real campaign data. Here is what 10 years of ecommerce Google Ads management produces.

Case Study

From broken tracking to a
top-performing revenue channel

3 years managing Google Ads for The Art of Jewels, a US fine jewelry ecommerce brand. A full-scale rebuild from the ground up.

Art of Jewels Fine Jewelry · US Market
680%
Peak ROAS during top months
18×
Budget scaled over 3 years
4.5×
Sustained ROAS across 36 months
Revenue and ROAS over 36 months
Month 1 Month 36 ROAS

What the work involved

Full account audit. Broken conversion tracking, zero Shopping structure, Performance Max on autopilot with no controls.
Rebuilt campaign architecture from scratch: Brand, Shopping, Exact-match Search, and Dynamic Search, each with a clear role.
Worked directly with their dev team to fix checkout flow, repair GA4 ecommerce tracking, and improve in-house CRM accuracy.
Scaled budget 18× while keeping ROAS above 4× throughout. Managed Q4 spikes without sacrificing efficiency.

"Dan scaled our Google Ads by 18x while maintaining a consistent 4.5x ROAS. He didn't just manage campaigns. He looked at the whole picture, worked with our dev team on tracking and checkout, and made Google Ads our highest-performing revenue channel."

Goran Berzetski
Goran Berzetski
Co-Founder & CTO, The Art of Jewels
Fine jewelry ring, Art of Jewels Fine Jewelry · US
Customer reviews
Art of Jewels earring
Case Study 02
Case Study

A Swiss fine jewelry brand's
entry into the US market

HANAN MOSER crafts ethical fine jewelry with lab-grown diamonds and recycled gold. Strong brand in Europe, zero presence in the US. The Google Ads strategy for the American market was built from scratch.

Hanan Moser Fine Jewelry · US Expansion
60 days
To first consistent US sales
−24%
Cost per acquisition vs target
#1
The US became a core revenue market

What the work involved

US market entry strategy for high-AOV pieces (€1,800 to €3,900): campaign structure split by collection, with Brand, Shopping, and Search each given a clear role.
Google Merchant Center setup for the US: currency, shipping, and compliant lab-grown diamond product data from day one.
Bidding built around a long consideration window. Fine jewelry buyers do not purchase on the first click, so remarketing and audience structure carried the funnel.
Bespoke consultation bookings tracked as a secondary conversion alongside purchases, capturing the brand's highest-value custom orders.

"We are a Swiss fine jewelry brand and entering the US market felt like a real risk. Dan built the Google Ads strategy from scratch for the US. Within months we had consistent sales from American customers and our cost per acquisition was well within target. The US is now a core market for us."

Hanan Moser
Hanan Moser
Founder, Hanan Moser Jewelry
Hanan Moser fine jewelry Fine Jewelry · CH → US
Hanan Moser ring
Hanan Moser earrings on model
Case Study 03
Case Study

Rebuilding Google Ads for the
world's largest retreat marketplace

BookRetreats.com lists thousands of retreats and trainings across 200+ countries. A marketplace at this scale punishes loose campaign structure. The account was rebuilt from the ground up.

BookRetreats Travel Marketplace · Global
−32%
Cost per booking after the rebuild
2.1×
Paid booking volume at stable efficiency
200+
Countries covered by one scalable structure

What the work involved

Restructured the account from the ground up around retreat categories and destinations, so campaigns matched how people actually search: yoga in Bali, wellness in Costa Rica, teacher training in India.
Search term cleanup at marketplace scale. Thousands of landing pages mean thousands of ways to waste budget on the wrong intent.
Connected ad spend to real booking revenue, not just clicks, so every campaign decision was measured against actual ROI per retreat category.
Weekly reporting and insights directly in the team's Slack, plus ongoing ad policy and disapproval management that travel advertisers deal with constantly.

"Dan restructured our Google Ads account from the ground up and the difference was immediate. Our cost per acquisition dropped significantly while overall booking volume increased. He genuinely understands how to scale a performance-driven online business and is always on top of the account."

Ron Piron
Ron Piron
Co-Founder, BookRetreats.com
Retreat destination, BookRetreats Retreat Marketplace · Global
Yoga retreat
Wellness retreat
Case Study 04
Case Study

From paid acquisition to organic growth
for Israel's first business neobank

Grow (formerly Meshulam) processes over $1.6 billion a year in payments for 100,000+ Israeli businesses. The engagement started with Google Ads lead generation in 2018 and evolved into the SEO and content program that still runs today.

Grow Fintech · Israel · Since 2018
8 yrs
Ongoing engagement since 2018
58,000+
Leads generated through Google Ads
19×
Annual lead volume vs first full year

What the work involved

B2B lead generation for payment and clearing solutions in one of Israel's most competitive fintech markets, built around high-intent search queries rather than broad reach.
Monthly reporting with cost per lead as the primary KPI, in plain language the marketing team could act on. Cost per lead dropped 25% between the first and second full year as the structure matured.
As paid acquisition matured, the engagement shifted to SEO: technical foundation, content strategy for the information center, and quarterly performance reviews.
The relationship outlasted a full rebrand from Meshulam to Grow and multiple marketing team transitions. Same specialist, eight years of context.

"Dan brought a level of structure and accountability to our Google Ads that we had never had before. Campaigns started converting, cost per lead dropped, and we finally had a clear picture of what was actually working. He is genuinely invested in the results, not just the activity."

AH
Amit Halfon
VP Marketing, Grow Finance Solutions
Grow logo Fintech · Israel
Grow payment methods
Grow ecommerce integrations
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