The Ecommerce
Google Ads
Scaling Map

The Ecommerce Google Ads Scaling Map is a free interactive framework that breaks account growth into 4 sequential phases: Foundation, Optimization, Scale, and Advanced. Each phase contains 5 specific action items with explanations of what to do and why. It also includes a self-diagnostic tool that identifies which phase your account is currently in based on your setup, conversion volume, and campaign structure.

Phase 1 (Foundation) covers the 5 non-negotiables before scaling: conversion tracking accuracy, Merchant Center health, GA4 integration, a Brand Search campaign, and feed quality. Phase 2 (Optimization) is about getting Smart Bidding to work — reaching the 30-conversion threshold, switching to Target ROAS, and structuring PMAX asset groups correctly. Phase 3 (Scale) introduces budget scaling rules, a retargeting layer, and hero product segmentation. Phase 4 (Advanced) covers Seasonality Adjustments, Customer Match, new customer acquisition goals in PMAX, and international expansion.

The interactive map includes a 4-question diagnostic that routes you to the correct phase based on your current setup. The questions cover whether your conversion tracking is verified accurate, whether you have 30+ conversions per month, whether your ROAS has been stable for 4+ weeks, and whether you are using audience signals and Customer Match. Your answers point you directly to the phase where you should focus first.

Free, no catch. Enter your email and I send you a direct link to the full interactive map. No trial, no upsell wall, no gated content after signup. The map is a standalone HTML tool you can bookmark and come back to as your account matures through each phase. If you later want someone to actually audit your account against the framework, there is a paid option for that — but the map itself costs nothing.