Free Tool
How Should You Split Your
Google Ads Budget?
Stop guessing. Answer a few questions and get a campaign-by-campaign allocation with plain-English reasoning for each decision.
Your Situation
$5,000
Account Stage
New Account
Under 3 months. Little or no conversion history.
Growing Account
3 to 12 months. Some conversion data, still optimizing.
Mature Account
12+ months. Solid conversion history.
Yes, protect it
No / Not yet
Shopping campaign type pick one, not both
Standard Shopping
Full control, transparent data, no attribution bleed to other campaigns.
Performance Max
Needs 50+ conversions/month. Takes most attribution credit from other campaigns.
Primary Goal
Sales Volume
Grow revenue fast. Acceptable to trade some margin early.
Profitability First
Maintain tight ROAS. Prefer fewer, more efficient conversions.
Balanced
Grow steadily while protecting margins.
Your Budget Allocation
Set your budget and answer the questions to see your allocation.
Want this built properly, not just allocated?
Budget splits are the starting point. The real work is campaign structure, bidding strategy, feed quality, and conversion tracking. Dan reviews every account personally.
Get Your Free Google Ads Audit