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Google Ads Training by a Google Partner

Google Ads
Masterclass

I built this course from 10 years of managing real client accounts. Not a recycled curriculum or a certification prep guide. The exact systems, workflows, and decision frameworks I use every day — structured into a clear path from beginner to advanced, updated every month.

Online Labs rated: Reviews 5 stars

Expert training · Personal coaching · Direct email support

Who This Is For

Sound familiar?

Whether you are a business owner managing your own campaigns, a marketer trying to level up, or someone starting from zero, these problems come up more than you think.

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Paying an agency thousands a month for campaigns you can not see into or fully understand?

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Burning through ad budget with poor ROAS and no clear picture of where the money is going?

Dan Digital Media

Watching scattered YouTube tutorials that leave you more confused than when you started?

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Making campaign changes without an expert to review your actual account before you do?

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Running Performance Max with no idea what it is actually spending on or how to control it?

Media Library

Spending hours managing campaigns manually while AI tools are sitting there unused?

If any of these hit close to home, the issue is not your budget or your niche. It is the approach. This course fixes that.
What You Get

Google Ads Masterclass

100 videos, monthly updates, personal coaching, and direct email support. Everything structured around getting real results, not just understanding the theory.

01
100 In-Depth Training Videos

Structured learning from the basics all the way to advanced AI-powered strategies. Every lesson is built on real campaign scenarios, not theoretical examples.

02
Every Campaign Type Covered

Search, Shopping, Display, Video, Performance Max, AI Max, and Demand Gen. Full platform coverage with actual optimization frameworks for each type.

03
Updated Every Month

Google Ads changes constantly and static courses go stale fast. New content is added every month so your skills stay current with how the platform actually works.

04
Monthly Live Coaching Sessions

Get real-time feedback on your specific account. I review actual campaigns, answer questions about your situation, and walk through optimizations live.

05
Scripts, Templates and Dashboards

Automation scripts, custom reporting dashboards, and professional templates built from real client accounts. Ready to use the moment you enroll.

06
Direct Email Support

Email me directly with questions about your account, your campaigns, or anything in the course. You get a response from me, specific to your situation — not a generic forum reply.

07
AI Tools and Automation

Learn to use Claude AI, ChatGPT, AI Max, and automation scripts to speed up the work you are already doing. Built into the curriculum, not an afterthought module.

08
Complete Freelance and Agency System

For those building a Google Ads career or agency: client acquisition, pricing, onboarding, reporting, and sales scripts from someone who has built this from scratch.

BONUS
09
Free $1,500 Google Ads Credit

Available to new Google Ads accounts that meet Google's eligibility requirements. Step-by-step instructions included. Google T&C apply.

Course Curriculum

What You Will Learn

19 modules combining structured learning with live coaching, direct email support, and proven optimization systems.

📚 19 modules  ·  100 videos  ·  Updated monthly
  • Why Google Ads Dominates Digital Marketing
  • Navigate the Platform Like a Pro
  • Essential Google Ads Terminology
  • Account Setup, Billing and Verification
  • The Role of AI in Modern Google Ads
  • Understanding Campaign Structure
  • Search, Display, Video, Shopping and App Campaigns
  • Performance Max (PMax) Campaigns
  • AI Max Campaigns
  • Smart Campaigns and Demand Gen
  • Why Keyword Research Makes or Breaks Campaigns
  • Keyword Match Types That Actually Work
  • Master the Keyword Planner Tool
  • Long-Tail vs Short-Tail Keywords
  • Negative Keywords Strategy
  • AI Keyword Research and Forecasting
  • Anatomy of Winning Text Ads
  • Write Ad Copy That Converts
  • Master Responsive Search Ads (RSA)
  • Dynamic Keyword Insertions and Ad Assets
  • A/B Testing Ad Variations
  • AI Ad Copy Generation and Optimization
  • Geographic and Demographic Targeting
  • Affinity and In-Market Audiences
  • Master the Audience Manager
  • Custom Audiences and Remarketing
  • Manual vs Automated Bidding
  • AI-Powered Bidding Strategies
  • Smart Budget Management
  • When to Override Google's Recommendations
  • Master Conversion Tracking Setup
  • Install GTM and Google Tag
  • Essential KPIs That Matter
  • Google Analytics 4 Setup
  • Merchant Center Setup
  • Proven Optimization Workflow
  • How to Handle Google Recommendations (What to Skip)
  • Campaign, Ad Group, Keyword and Audience Optimization
  • Quality Score Improvement and Landing Page Optimization
  • A/B Testing, Seasonality Adjustments, Custom Reports
  • Dynamic Search Ads
  • Google Ads Scripts and Automated Rules
  • Google Ads Editor and Mobile App
  • E-Commerce Strategies That Scale
  • B2B Advertising Techniques
  • Local Business Advertising
  • Mobile App Promotion
  • Advanced Search, Display, Video and Shopping
  • Performance Max Campaigns (Advanced)
  • Demand Gen Campaigns (Advanced)
  • Google Ads Policies and Guidelines
  • Privacy Regulations (GDPR, CCPA)
  • Handle Ad Disapprovals Like a Pro
  • How to Contact Google Ads Support
  • Claim Your $1,500 Free Ad Credit
  • Get Google Ads Certified
  • Stay Ahead of Google Ads Updates
  • Your 90-Day Google Ads Mastery Plan
  • How to Find and Land Clients
  • Sales Guide: 10 Rules That Close Deals
  • Sales Scripts and Google Ads Playbook
  • Handling Objections and Scoring Leads
  • Pricing Your Services
  • Client Onboarding Templates
  • Contract Templates and Legal Protection
  • Monthly Reporting Systems
  • Pricing Strategies and Proposal Templates
  • Communication Best Practices
  • Agency Sales Funnel and Marketing Strategy
  • Marketing Presentation Templates
  • Advanced AI Strategies
  • Agency Profitability Calculator
  • Recruiting and Managing People
  • Agency OS (Notion Template)
  • Google Ads Audit Agent
  • Landing Page Analyzer
  • Negative Keyword Finder
  • Keyword Expansion Ideas
  • Ad Positioning Master
  • Client Google Ads Report Generator
How the Course Is Structured

A Proven 3-Part System

The Masterclass is not a list of disconnected videos. It follows a progression that takes you from fundamentals to real-world application to growth.

Google Ads fundamentals training
Part 1

Master the Fundamentals

  • Account setup, billing, and campaign structure done right from day one — no bad habits baked in early
  • Every campaign type explained with Dan's systematic approach — not just what each one is, but when to use it and why
  • Keyword research and bidding strategies that drive results from the start — no guessing, no wasted spend
Part 2

AI-Enhanced Optimization

  • Claude AI, ChatGPT, AI Max, and automated ad creation integrated into real workflows — not a standalone AI module bolted on at the end
  • Conversion tracking, KPIs, and GA4 setup done properly — so you are working with clean data, not making decisions in the dark
  • Campaign, ad group, keyword, and audience optimization workflows from real accounts — not textbook frameworks
AI-powered Google Ads optimization
Google Ads scaling and growth
Part 3

Scale and Grow

  • Ready-to-use templates for scaling results, presenting to leadership, or building an agency — everything I have already tested so you do not have to
  • Industry-specific strategies for e-commerce, B2B, and local businesses with AI tools that create real competitive advantages
  • Monthly live coaching and campaign reviews to keep you moving forward — not just when you hit a problem
Personal Support

A Direct Line to Dan

Every membership includes direct email access to me. When you have a question about your account or anything in the course, you email me and I respond. That's it.

📧
Your Account, Not a Hypothetical

When you email, share what's actually happening in your campaigns. Get feedback based on your real setup — screenshots, your specific numbers, your exact situation.

🎓
Direct From Someone Active in the Field

I reply personally. Not a support team, not an AI response. Someone who still manages live client accounts and deals with the same platform decisions you are working through.

💼
Confidence in Your Decisions

Whether managing your own campaigns or advancing your career, you will know exactly what you are doing and why. No more second-guessing every change or waiting on someone else to explain it.

Credibility That Stands Out

Speak about Google Ads with the specificity that comes from actually learning the system — not just the surface-level terminology. That difference is visible to employers, clients, and partners.

Google Ads Masterclass certificate of completion

Earn Your Certificate of Completion

When you complete the Google Ads Masterclass, you receive a certificate of completion from Online Labs. Add it to LinkedIn, share it with clients, or include it in your portfolio. It signals to anyone looking that your Google Ads knowledge is structured and verified, not just self-taught from YouTube.

Your Instructor

Meet Dan Kabakov

Google Partner Since 2016
Dan Kabakov
Google Ads Specialist and Certified Partner

I have been managing Google Ads campaigns for 10 years. I built this course because I kept seeing the same problems: business owners burning money on campaigns set up the wrong way, marketers who learned Google Ads from outdated YouTube tutorials, and professionals who had no one to actually review their work before it went live.

I specialize in e-commerce: Shopping feeds, Performance Max, conversion tracking, and high-ticket product campaigns where every bid adjustment has a direct cost. I am based in Tbilisi, Georgia, and I work with brands globally. I have been a Google Partner since 2016.

The Masterclass is updated every month because the platform changes constantly and I want what you learn here to match what I am doing in real accounts right now. Not what worked two years ago.

  • Google Partner certified since 2016
  • 10 years managing paid campaigns across e-commerce and B2B
  • Specializes in Shopping feeds, Performance Max, and conversion tracking
  • Active consultant managing real client accounts, not just teaching theory
  • Based in Tbilisi, Georgia, working with brands across Europe and North America
Dan Kabakov Dan Kabakov Google Ads Expert

What Members Say

★★★★★

"This is hands down the best support for Google Ads I have found on the market. Dan's teachings helped me achieve a 650% ROI on a very challenging scenario — selling a $7K program with minimal budget. His feedback is amazing — precise, easily understandable and actionable."

Matt Byrne
United Kingdom 🇬🇧
★★★★★

"The best course for learning all the skills needed to become a professional Google Ads specialist. Having experts from Online Labs to help identify problems was incredibly valuable. It saved me months of trial and error and prevented me from giving up on paid advertising altogether."

Margarita Brown
United States 🇺🇸
★★★★★

"Our cost per lead was $75 when industry standard is between $30 and $40. I applied Dan's segmentation methodology and we are now at $28 per lead. A significant improvement that justified expanding our entire digital budget allocation."

Thomas MacKenzie
Canada 🇨🇦

Testimonials are individual experiences and do not guarantee similar results for all students.

Pricing

Join the Masterclass

Pay monthly, or save 20% with annual billing. Cancel anytime. No upsells, no separate tiers, no content locked behind a higher plan.

Save 20%
Google Ads Masterclass
Complete Google Ads Training
$99/mo
$ 79 /month
Billed as $950/year
Save $238/year (20%) vs monthly
Billed annually. Cancel anytime for future renewals.
  • 100 training videos
  • Monthly content updates
  • Self-paced learning
  • Audit system and AI tools
  • Templates and guides
  • Direct email support
  • Complete Agency Blueprint
  • AI Agent Library
Enroll Now & Save 20%

One payment of $950, billed annually

Why Online Labs?

There are a lot of Google Ads courses. Most are made by people who stopped running accounts years ago. The Masterclass is built by someone who still manages real budgets every month — and updated to match what is actually working on the platform right now.

🎓
Practical, Not Theoretical

Every lesson is built on real campaigns and real decisions. You learn what to actually do in the account, not how the platform works in ideal conditions.

🤝
Direct Expert Access

Monthly live Q&A with someone who is still in the trenches. Ask about your specific account, your specific situation — not a hypothetical scenario.

📧
Direct Email Support

Email me with questions about your account, your campaigns, or anything in the course. You get a response tailored to your specific situation, not a generic reply.

🔄
Updated Every Month

Google Ads moves fast. Your membership includes new content every month so you are not studying a platform that no longer looks like the one you log into.

Online Labs Google Ads course platform

Frequently Asked Questions

Everything you need to know before enrolling.

Business owners who want to manage their own campaigns, marketing professionals who want to level up their skills, and anyone looking to build a Google Ads consulting or agency career. The course starts from the basics and works up to advanced optimization, so your current experience level does not matter.
No prior experience needed. The course starts with account setup and builds progressively. If you already have some experience, you can skip foundation modules and go straight to the advanced content.
Yes. The advanced modules cover Performance Max tactics, AI-powered bidding, Shopping feed structure, and the complete agency system. Experienced advertisers typically find the most value in the optimization workflows and the live coaching sessions where they can get feedback on their actual accounts.
Google's materials teach you how the platform works in theory. The Masterclass teaches you how to get results from it in practice. Real campaign strategies, honest takes on what to skip or ignore in the interface, monthly updates, and direct expert access — that is what makes the difference.
The $1,500 Google Ads credit is available to new Google Ads accounts that meet Google's eligibility requirements. You need to spend $500 within the first 60 days to unlock the full credit. The course includes step-by-step instructions. Google T&C apply.
Most members apply their first optimizations within the first week. Business owners typically see measurable improvements within the first 30 days. For those building a freelance career, members regularly land their first client within 90 days using the client acquisition system included in the course.
Your access continues until the end of the current billing period, then stops. You will lose access to the live calls, email support, and new content updates. Any templates or resources you have downloaded remain yours to keep.
Please see our full refund and cancellation policy here. You can cancel your membership at any time from your account settings.

Ready to Get Serious About Google Ads?

Join the Masterclass and get access to 100 training videos, monthly live coaching, direct email support, and everything I have built from 10 years of managing real campaigns.

Enroll Now · $99/month

Still have questions? [email protected]

This course is for educational purposes only. Individual results may vary based on effort and market conditions. No guarantees of income or employment are made. Testimonials are individual experiences and do not guarantee similar results for all students. Online Labs is an independent entity and is not affiliated with or endorsed by Google.