Google Ads Training by a Google Partner
Google Ads Masterclass
I built this course from 10 years of managing real client accounts.
Not a recycled curriculum or a certification prep guide. The exact systems, workflows, and decision frameworks I use every day, structured into a clear path from beginner to advanced, updated every month.
- Expert training
- Monthly updates
- Direct email support
Google Ads Masterclass
Who this is for
Sound familiar?
Whether you are a business owner managing your own campaigns, a marketer trying to level up, or someone starting from zero, these problems come up more than you think.
Burning through ad budget with poor ROAS and no clear picture of where the money is going?
Watching scattered YouTube tutorials that leave you more confused than when you started?
Making campaign changes without an expert to review your actual account before you do?
Running Performance Max with no idea what it is actually spending on or how to control it?
Spending hours managing campaigns manually while AI tools are sitting there unused?
Swipe for all 6
If any of these hit close to home, the issue is not your budget or your niche. It is the approach. This course fixes that.Join the Masterclass
What you get
Google Ads Masterclass.
100+ videos, monthly updates, and direct email support. Everything structured around getting real results, not just understanding the theory.
Watch the trailerGoogle Ads Course 2026: Become Google Ads Expert
2:53100+Training videos
16Modules
MonthlyContent updates
01
100+ In-Depth Training Videos
Structured learning from the basics all the way to advanced AI-powered strategies. Every lesson is built on real campaign scenarios, not theoretical examples.
02
Every Campaign Type Covered
Search, Shopping, Display, Video, Performance Max, AI Max, and Demand Gen. Full platform coverage with actual optimization frameworks for each type.
03
Updated Every Month
Google Ads changes constantly and static courses go stale fast. New content is added every month so your skills stay current with how the platform actually works.
04
Scripts, Templates and Dashboards
Automation scripts, custom reporting dashboards, and professional templates built from real client accounts. Ready to use the moment you enroll.
05
Direct Email Support
Email me directly with questions about your account, your campaigns, or anything in the course. You get a response from me, specific to your situation, not a generic forum reply.
06
AI Tools and Automation
Learn to use Claude AI, ChatGPT, AI Max, and automation scripts to speed up the work you are already doing. Built into the curriculum, not an afterthought module.
07
Complete Freelance and Agency System
For those building a Google Ads career or agency: client acquisition, pricing, onboarding, reporting, and sales scripts from someone who has built this from scratch.
BONUS · 08
Google Ads New Advertiser Credit
Available to new Google Ads accounts that meet Google's eligibility requirements. Step-by-step instructions included. Google T&C apply.
01
100+ In-Depth Training Videos
Structured learning from the basics all the way to advanced AI-powered strategies. Every lesson is built on real campaign scenarios, not theoretical examples.
02
Every Campaign Type Covered
Search, Shopping, Display, Video, Performance Max, AI Max, and Demand Gen. Full platform coverage with actual optimization frameworks for each type.
03
Updated Every Month
Google Ads changes constantly and static courses go stale fast. New content is added every month so your skills stay current with how the platform actually works.
04
Scripts, Templates and Dashboards
Automation scripts, custom reporting dashboards, and professional templates built from real client accounts. Ready to use the moment you enroll.
05
Direct Email Support
Email me directly with questions about your account, your campaigns, or anything in the course. You get a response from me, specific to your situation, not a generic forum reply.
06
AI Tools and Automation
Learn to use Claude AI, ChatGPT, AI Max, and automation scripts to speed up the work you are already doing. Built into the curriculum, not an afterthought module.
07
Complete Freelance and Agency System
For those building a Google Ads career or agency: client acquisition, pricing, onboarding, reporting, and sales scripts from someone who has built this from scratch.
BONUS · 08
Google Ads New Advertiser Credit
Available to new Google Ads accounts that meet Google's eligibility requirements. Step-by-step instructions included. Google T&C apply.
Swipe for all 8
Course curriculum
What you will learn.
16 modules combining structured learning, direct email support, and proven optimization systems.
16modules100+videos8quizzesUpdated monthly
Start here
- How to Get the Most Out of This Course
- Tools List
- Topic Index
- Help and Support
1Introduction8 lessons + quiz
- Overview of Google Ads in Digital Marketing
- Understanding the Google Ads Ecosystem
- Key Terminology and Concepts
- Creating a Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
2Campaign Structure and Types9 lessons
- Intro
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Demand Gen Campaign
3Keyword Research and Strategy6 lessons + quiz
- Importance of Keyword Research
- Keyword Match Types
- Keyword Research
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and Their Importance
- AI Keyword Research and Forecasting
4Ad Creation and Copywriting7 lessons + quiz
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Dynamic Keyword Insertions
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
5Targeting and Segmentation6 lessons + quiz
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
6Bidding Strategies6 lessons + quiz
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Optimizing Bidding Strategies
- Automated Bidding Hacks
- Portfolio Bid Strategies Explained
- Performance Planner and Budget Forecasting New
7Analytics and Performance Tracking5 lessons
- Setting Up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 Setup
- Google Merchant Center Setup and Feed Optimization
8Optimization Techniques19 lessons + quiz
- Optimization Workflow
- Overview and Google's Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Seasonality Adjustments
- Changes History
- Performance Max Channel Report
9Advanced Features8 lessons
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- AI Max for Search Campaigns
- Google Ads Editor
- Google Ads App
- Google Ads Labs Feature
- Google Ads Experiments New
10Google Ads for Specific Industries5 lessons + quiz
- Ecommerce Strategies
- Ecommerce Google Ads Strategy
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
11Advanced Campaign Creation7 lessons
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12Legal Considerations4 lessons + quiz
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- How to Contact Google Ads Support
13Staying Updated4 lessons
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping Up with Google Ads Updates
- Best Resources for Ongoing Learning
14Summary and Next Steps1 lesson
- Help Me Improve!
15Client Acquisition and Sales6 lessons
- Agency Sales Funnel Strategy
- Sales Guide (10 Sales Rules)
- Google Ads Sales Playbook
- Marketing Presentation
- Lost Deal Feedback System
- Client Onboarding Template
16Campaign Delivery and Operations7 lessons
- Account Audit System
- Live Client Account Audit Walkthrough
- Live Client Account Audit Walkthrough, Part 2
- Full Performance Max Guide
- Using Claude AI in Google Ads
- Connecting Google Ads with Claude AI (MCP)
- Agency Profitability Calculator
1Introduction8 lessons + quiz
- Overview of Google Ads in Digital Marketing
- Understanding the Google Ads Ecosystem
- Key Terminology and Concepts
- Creating a Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
2Campaign Structure and Types9 lessons
- Intro
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Demand Gen Campaign
3Keyword Research and Strategy6 lessons + quiz
- Importance of Keyword Research
- Keyword Match Types
- Keyword Research
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and Their Importance
- AI Keyword Research and Forecasting
4Ad Creation and Copywriting7 lessons + quiz
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Dynamic Keyword Insertions
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
5Targeting and Segmentation6 lessons + quiz
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
6Bidding Strategies6 lessons + quiz
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Optimizing Bidding Strategies
- Automated Bidding Hacks
- Portfolio Bid Strategies Explained
- Performance Planner and Budget Forecasting New
See all 16 modules
7Analytics and Performance Tracking5 lessons
- Setting Up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 Setup
- Google Merchant Center Setup and Feed Optimization
8Optimization Techniques19 lessons + quiz
- Optimization Workflow
- Overview and Google's Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Seasonality Adjustments
- Changes History
- Performance Max Channel Report
9Advanced Features8 lessons
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- AI Max for Search Campaigns
- Google Ads Editor
- Google Ads App
- Google Ads Labs Feature
- Google Ads Experiments New
10Google Ads for Specific Industries5 lessons + quiz
- Ecommerce Strategies
- Ecommerce Google Ads Strategy
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
11Advanced Campaign Creation7 lessons
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12Legal Considerations4 lessons + quiz
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- How to Contact Google Ads Support
13Staying Updated4 lessons
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping Up with Google Ads Updates
- Best Resources for Ongoing Learning
14Summary and Next Steps1 lesson
- Help Me Improve!
15Client Acquisition and Sales6 lessons
- Agency Sales Funnel Strategy
- Sales Guide (10 Sales Rules)
- Google Ads Sales Playbook
- Marketing Presentation
- Lost Deal Feedback System
- Client Onboarding Template
16Campaign Delivery and Operations7 lessons
- Account Audit System
- Live Client Account Audit Walkthrough
- Live Client Account Audit Walkthrough, Part 2
- Full Performance Max Guide
- Using Claude AI in Google Ads
- Connecting Google Ads with Claude AI (MCP)
- Agency Profitability Calculator
How the course is structured
A proven 3-part system.
The Masterclass is not a list of disconnected videos. It follows a progression that takes you from fundamentals to real-world application to growth.
Part 1
Master the Fundamentals
- Account setup, billing, and campaign structure done right from day one, no bad habits baked in early
- Every campaign type explained with Dan's systematic approach, not just what each one is, but when to use it and why
- Keyword research and bidding strategies that drive results from the start, no guessing, no wasted spend
Part 2
AI-Enhanced Optimization
- Claude AI, ChatGPT, AI Max, and automated ad creation integrated into real workflows, not a standalone AI module bolted on at the end
- Conversion tracking, KPIs, and GA4 setup done properly, so you are working with clean data, not making decisions in the dark
- Campaign, ad group, keyword, and audience optimization workflows from real accounts, not textbook frameworks
Part 3
Scale and Grow
- Ready-to-use templates for scaling results, presenting to leadership, or building an agency, everything I have already tested so you do not have to
- Industry-specific strategies for e-commerce, B2B, and local businesses with AI tools that create real competitive advantages
- Direct email support and campaign reviews to keep you moving forward, not just when you hit a problem
Swipe for all 3
Personal support
A direct line to Dan.
Your Account, Not a Hypothetical
When you email, share what's actually happening in your campaigns. Get feedback based on your real setup, screenshots, your specific numbers, your exact situation.
Direct From Someone Active in the Field
I reply personally. Not a support team, not an AI response. Someone who still manages live client accounts and deals with the same platform decisions you are working through.
Confidence in Your Decisions
Whether managing your own campaigns or advancing your career, you will know exactly what you are doing and why. No more second-guessing every change or waiting on someone else to explain it.
Credibility That Stands Out
Speak about Google Ads with the specificity that comes from actually learning the system, not just the surface-level terminology. That difference is visible to employers, clients, and partners.
Swipe for all 4
CredentialsGoogle Partner Since 2016More about me
My bookFix Then ScaleSee the book
Your instructor
Meet Dan Kabakov.
Google Ads Specialist and Certified Partner
I have been managing Google Ads campaigns for 10 years. I built this course because I kept seeing the same problems: business owners burning money on campaigns set up the wrong way, marketers who learned Google Ads from outdated YouTube tutorials, and professionals who had no one to actually review their work before it went live.
I specialize in e-commerce: Shopping feeds, Performance Max, conversion tracking, and high-ticket product campaigns where every bid adjustment has a direct cost. I am based in Tbilisi, Georgia, and I work with brands globally. I have been a Google Partner since 2016. I also wrote Fix Then Scale, my Google Ads guide for e-commerce store owners.
The Masterclass is updated every month because the platform changes constantly and I want what you learn here to match what I am doing in real accounts right now. Not what worked two years ago.
- Google Partner certified since 2016
- 10 years managing paid campaigns across e-commerce and B2B
- Specializes in Shopping feeds, Performance Max, and conversion tracking
- Active consultant managing real client accounts, not just teaching theory
- Based in Tbilisi, Georgia, working with brands across Europe and North America
Reviews
Read our reviews on Trustpilot What members say.
"This is hands down the best support for Google Ads I have found on the market. Dan's teachings helped me achieve a 650% ROI on a very challenging scenario, selling a $7K program with minimal budget. His feedback is amazing, precise, easily understandable and actionable."
MBMatt ByrneUnited Kingdom
"The best course for learning all the skills needed to become a professional Google Ads specialist. Having experts from Online Labs to help identify problems was incredibly valuable. It saved me months of trial and error and prevented me from giving up on paid advertising altogether."
MBMargaret BrownUnited States
"Our cost per lead was $75 when industry standard is between $30 and $40. I applied Dan's segmentation methodology and we are now at $28 per lead. A significant improvement that justified expanding our entire digital budget allocation."
TMThomas MacKenzieCanada
"This is hands down the best support for Google Ads I have found on the market. Dan's teachings helped me achieve a 650% ROI on a very challenging scenario, selling a $7K program with minimal budget. His feedback is amazing, precise, easily understandable and actionable."
MBMatt ByrneUnited Kingdom
"The best course for learning all the skills needed to become a professional Google Ads specialist. Having experts from Online Labs to help identify problems was incredibly valuable. It saved me months of trial and error and prevented me from giving up on paid advertising altogether."
MBMargaret BrownUnited States
"Our cost per lead was $75 when industry standard is between $30 and $40. I applied Dan's segmentation methodology and we are now at $28 per lead. A significant improvement that justified expanding our entire digital budget allocation."
TMThomas MacKenzieCanada
Swipe for all 3
0:26Ethan WebberGoogle Ads Masterclass review
0:43James WhitfieldGoogle Ads Masterclass review
0:35Jennifer KimGoogle Ads Masterclass review
1:03Alexander NovakGoogle Ads Masterclass review0:26Ethan WebberMasterclass review0:43James WhitfieldMasterclass review0:35Jennifer KimMasterclass review1:03Alexander NovakMasterclass reviewSwipe for all 4 videos
Testimonials are individual experiences and do not guarantee similar results for all students.
Read our reviews on TrustpilotPricing
Join the Masterclass.
Pay monthly, or save 20% with annual billing. Cancel anytime.
Google Ads Masterclass
Taught by Dan KabakovGoogle Partner Since 2016
Complete Google Ads Training
- 100+ training videos
- Monthly content updates
- Self-paced learning
- Audit system and AI tools
- Templates and guides
- Direct email support
- Complete Agency Blueprint
- Live client audit walkthroughs
Taught by Dan KabakovGoogle Partner Since 2016"The best course for learning all the skills needed to become a professional Google Ads specialist."
Margaret Brown, United StatesChoose your plan
Enroll now & save 20% Enroll nowCancel anytime from your account settings.
"The best course for learning all the skills needed to become a professional Google Ads specialist."
Margaret Brown, United States- Cancel anytime
- No upsells, no separate tiers
- Direct email support from Dan
Why Online Labs?
There are a lot of Google Ads courses. Most are made by people who stopped running accounts years ago. The Masterclass is built by someone who still manages real budgets every month, and updated to match what is actually working on the platform right now.
Practical, Not Theoretical
Every lesson is built on real campaigns and real decisions. You learn what to actually do in the account, not how the platform works in ideal conditions.
Direct Expert Access
Email me about your own account and your specific situation, not a hypothetical scenario. You hear back from someone who still runs live client accounts.
Direct Email Support
Email me with questions about your account, your campaigns, or anything in the course. You get a response tailored to your specific situation, not a generic reply.
Updated Every Month
Google Ads moves fast. Your membership includes new content every month so you are not studying a platform that no longer looks like the one you log into.
Swipe for all 4
FAQ
Frequently asked questions.
Everything you need to know before enrolling.
Who is the Google Ads Masterclass for?
Business owners who want to manage their own campaigns, marketing professionals who want to level up their skills, and anyone looking to build a Google Ads consulting or agency career. The course starts from the basics and works up to advanced optimization, so your current experience level does not matter.
Do I need prior experience with Google Ads?
No prior experience needed. The course starts with account setup and builds progressively. If you already have some experience, you can skip foundation modules and go straight to the advanced content.
I already run Google Ads, will this be valuable?
Yes. The advanced modules cover Performance Max tactics, AI-powered bidding, Shopping feed structure, and the complete agency system. Experienced advertisers typically find the most value in the optimization workflows and direct email support where they can get feedback on their actual accounts.
How is the Google Ads Masterclass different from Google's free training?
Google's materials teach you how the platform works in theory. The Masterclass teaches you how to get results from it in practice. Real campaign strategies, honest takes on what to skip or ignore in the interface, monthly updates, and direct expert access, that is what makes the difference.
Is the Google Ads new advertiser credit guaranteed?
No. Google sets the offer, and the amount and the spend needed to unlock it change by country and over time. It is available to new Google Ads accounts that meet Google's eligibility requirements. The course includes step-by-step instructions. Google T&C apply.
How quickly can I expect results from the Masterclass?
Most members apply their first optimizations within the first week. Business owners typically see measurable improvements within the first 30 days. For those building a freelance career, members regularly land their first client within 90 days using the client acquisition system included in the course.
What happens if I cancel my membership?
Your access continues until the end of the current billing period, then stops. You will lose access to email support and new content updates. Any templates or resources you have downloaded remain yours to keep.
What is the refund policy for the Google Ads Masterclass?
Please see our full refund and cancellation policy here. You can cancel your membership at any time from your account settings.
Start today
Ready to get serious about Google Ads?
Join the Masterclass and get access to 100+ training videos, monthly content updates, direct email support, and everything I have built from 10 years of managing real campaigns.
Still have questions? [email protected]
This course is for educational purposes only. Individual results may vary based on effort and market conditions. No guarantees of income or employment are made. Testimonials are individual experiences and do not guarantee similar results for all students. Online Labs is an independent entity and is not affiliated with or endorsed by Google.