Google Ads Scripts:
Complete Guide and Library

Emails you a daily digest of your account's key metrics: clicks, impressions, cost, conversions, and ROAS. No spreadsheet setup required. The simplest way to stay informed on accounts you're not checking daily.

Automatically pulls auction insights data (impression share, overlap rate, outranking share) into a spreadsheet so you can track competitor trends over time. Especially useful for competitive markets where a new entrant or price change explains sudden performance shifts.

Checks each campaign daily against a monthly budget target set in a Google Sheet and alerts when spend is trending off-pace. Works with shared budgets. Useful when different campaigns have different monthly caps that need individual tracking rather than a single account-level budget.

Flags when any key metric deviates significantly from expected performance based on historical patterns. Uses statistical thresholds rather than fixed rules, so it adapts to seasonal patterns in your account. Best suited to larger accounts where manual daily review isn't practical.

Creates a Google Spreadsheet with KPI breakdowns by asset group, including cost, conversions, ROAS, and asset strength indicators. Useful when you have multiple asset groups targeting different product ranges and need to compare them quickly without waiting for the UI to load.

Specifically built for Shopping campaigns. Analyzes search terms triggering your Shopping ads and surfaces negative keyword opportunities at the product group level, so you can add negatives in the right place rather than at the top-of-account level where they might block too much traffic.

Sends an email when key metrics (cost, conversions, ROAS) drop below configurable thresholds compared to the previous period. Acts as an early warning system between your regular account check-ins. More useful than scheduled reports because it only triggers when something has actually gone wrong.

Automatically finds search terms that meet configurable CTR and conversion thresholds and adds them as exact match keywords to the appropriate ad group. One of the original Google Ads automation scripts, still widely used for accounts that rely on broad match and want to build tighter exact match coverage over time.

Finds cases where your own negative keywords are blocking your intended positive keywords from serving. This is a surprisingly common problem in mature accounts that have accumulated years of negatives. Most practitioners don't run this audit manually, which means the conflicts go undetected for months.

A focused variant of n-gram analysis built specifically to identify negative keyword candidates. Surfaces word patterns with high spend and zero (or near-zero) conversions, ranked by wasted budget. More actionable output than the full n-gram analysis script, which surfaces both positive and negative signals simultaneously.

Calculates the exact CPC premium or discount each keyword is receiving due to its Quality Score. Turns QS from an abstract number into a real dollar cost you can act on. Useful for prioritizing which keywords to improve first when QS varies significantly across your account.

Pauses keywords below a configurable Quality Score threshold. Has a report-only mode so you can review the candidates before any changes go live. Useful for large accounts where manually finding and pausing every keyword below QS 4 is too time-consuming to do in the UI.

Generates a full spreadsheet breakdown of QS across your entire account, segmented by campaign and ad group. Includes the QS component scores (Expected CTR, Ad Relevance, Landing Page Experience) so you can see exactly which component is dragging each keyword down.