Find out what's wrong
with your product feed
Paste your feed URL. The tool checks every product for missing attributes, invalid values, and quality issues. You get a health score and a specific prioritized fix list.
XML feeds only (RSS, Atom, Google Shopping format). 3 free audits per day.
Sales Channels > Google and YouTube > Settings > Data sources. Copy the "Feed URL" shown there. If you do not see it, install the Google and YouTube app from the Shopify App Store first.
Plugins > Google Listings and Ads > Settings. The feed URL is shown on the connection page after setup. It usually ends in ?wc-api=google-listings-and-ads-feed.
My Account > Channels > Google Shopping > View feed. Click "Download" and copy the hosted URL shown in the modal.
My Feeds > click your Google Shopping feed > Delivery tab. The hosted URL is listed under "Feed URL".
Products > Feeds > click your feed > Settings. The URL you originally submitted is shown under "Input Method".
This free Google Shopping feed checker validates your product feed XML directly from the source URL you submit to Google Merchant Center. It parses up to 100 products, checks every required and recommended attribute against Google's specifications, and returns a feed health score with a prioritized list of fixes. No login required. Works with Shopify, WooCommerce, DataFeedWatch, GoDataFeed, and any standard RSS or Atom product feed.
How the Google Shopping Feed Checker works
Paste your feed URL
The URL of the XML file you submitted to Google Merchant Center, or the one generated by your feed tool or Shopify app.
We audit up to 100 products
The tool fetches your live feed, parses the first 100 products, and checks every attribute against Google's required and recommended specifications.
Get a prioritized fix list
You get a feed health score, attribute coverage breakdown, and an AI-generated diagnosis with the 3 most impactful fixes, in order of priority.
Feed fixed. Now let's fix the whole account.
The feed is one layer. Campaign structure, bidding strategy, negative keywords, and conversion tracking all determine your actual Shopping ROAS. I offer a free audit covering all of it. No pitch. Just findings and a priority fix list.
Get a Free Account Audit
From the Google Ads blog
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