Google Ads for Jewelry Brands
Stop Wasting Money on Google Ads That Don't Work for Jewelry
Most jewelry stores waste money on wrong Google Ads strategies.
Watch how we fix this in 30 days:
Your Current Agency Doesn't Understand Jewelry Marketing
Paying $2,000-3,000/month for generic campaigns?
Burning through marketing ad budget with terrible ROAS?
Shopping feeds optimized for impulse buys, not $3,000 rings
No one reviews your actual campaigns with jewelry industry knowledge?
Performance Max campaigns burning budget with zero results?
Wasting hours on manual campaign management while competitors use AI automation?
If the answer is “Yes” to any of the above, you need more than another marketing agency. You need a Google Ads specialist who understands jewelry.
What You Get: AI-Powered Jewelry Campaign Optimization
AI-Powered Campaign Analysis
Custom Claude AI agents analyze your campaigns 24/7, catching optimization opportunities and issues before they cost you money. Technology most $5K/month agencies don't offer.
Advanced Conversion Tracking Architecture
Multi-touch attribution shows the complete journey from first click to $3,000 ring purchase. See which campaigns actually drive sales, not just last-click guesses. Track phone calls, form fills, and in-store visits.
Shopping Feed Optimization for High-Ticket Jewelry
Product titles, descriptions, and custom labels restructured using data from 50+ jewelry stores. We know what converts for engagement rings vs. fashion jewelry. Proper categorization for bridal, fine jewelry, watches, and luxury pieces.
Performance Max Campaigns That Actually Work
Asset groups built specifically for jewelry categories with AI-optimized creative testing. Separate strategies for engagement rings (high consideration) vs. gift jewelry (impulse). No more generic e-commerce templates.
Industry Benchmarking & Competitive Intelligence
Access to 10+ years of jewelry campaign data. Know if your 3.2x ROAS is good or if you should be at 5x based on your product mix and market. Understand seasonal patterns and competitor strategies.
Real-Time Performance Monitoring
Automated alerts for conversion tracking breaks, budget pacing issues, or performance drops. Fix problems in hours, not weeks. Daily monitoring of Shopping feed quality, ad disapprovals, and competitive changes.
Why Jewelry Stores Choose Online Labs
Most agencies still manage campaigns manually or with basic automation. We’ve invested $50,000+ in building proprietary AI systems and automation specifically for jewelry campaigns.
Google Certified Partner Since 2016
Proven expertise managing $5M+ in Google Ads campaigns across multiple industries
5 Years Managing Jewelry Campaigns
Worked with fine jewelry retailer for 3 years - understand your margins, purchase cycles, and customer behavior
Systematic Optimization Framework
50-point audit system catching issues generic agencies miss. Use of the latest AI and data-analysis tools that give advantage over competitors.
No Long-Term Contracts
30-day trial proves our value. Continue month-to-month only if you're seeing results.
Real Results for Jewelry Stores
Click on the result images below to zoom-in on mobile
ROAS doubled in 2 weeks of optimization
753% ROAS - 2.3x above target
$16.6M generated from $4.4M spend
Multi-touch attribution across all channels
Meet Your Jewelry Marketing Specialist
Google Ads Expert & Certified Partner
Real Jewelry Industry Experience Not just another marketer who read a blog post about jewelry. I managed Google Ads for a fine jewelry retailer for 3 years, learning the unique challenges of high-ticket jewelry sales, seasonal demand patterns, and margin-sensitive bidding. I understand why engagement ring campaigns need completely different strategies than fashion jewelry.
$5M+ in Managed Ad Spend Over 10 years managing campaigns across industries, including significant experience with luxury and high-consideration purchases where one mistake costs thousands. I’ve seen what works and what wastes money.
Google Certified Partner Since 2016 Proven expertise recognized by Google, but more importantly: I’m still actively managing campaigns daily. I’m not teaching theory – I’m applying what’s working right now in real jewelry store accounts.
AI & Automation Pioneer Built custom Claude AI integrations for campaign analysis, automated 60+ optimization scripts specifically for jewelry scenarios, and created advanced tracking architectures that most agencies don’t offer at any price point. This technology gives my clients an unfair advantage.
Teacher to 500+ Marketing Professionals Created Google Ads Masterclass training 500+ students worldwide. I know how to explain complex strategies clearly and systematically – no jargon, no confusion. You’ll understand exactly what I’m doing and why it works.
Start with a 30-Day Optimization Sprint
30-Day Jewelry Campaign Optimization • $1,500 one-time investment
- What's Included:
- Complete account audit
- 15+ strategic optimizations
- Advanced conversion tracking
- AI-powered monitoring 24/7
- Shopping feed restructuring
- Performance Max optimization
- Weekly performance reports
- 2 strategy calls (kickoff + review)
Why $1,500?
Most jewelry stores waste $1,500/month on poor optimization. This sprint identifies and fixes those issues permanently. If you're currently paying an agency $2-3K/month for mediocre results, consider this your second opinion - except we actually implement the fixes.
No Long-Term Contracts
After 30 days, you decide if ongoing management makes sense. Most stores continue because they see the difference between generic agency work and jewelry-specific expertise. Month-to-month. Cancel anytime.
Your Investment is Protected
If we don't deliver the 15+ strategic optimizations as promised, or if you're not satisfied with our work quality, we'll refund 100% of your investment. No questions asked. This isn't "work for free until you get results." This is high-level strategic work with clear deliverables you can verify.
How The 30-Day Sprint Works
Week 1: Deep Dive Audit
We analyze your current campaigns, shopping feed, conversion tracking, and identify quick wins. You'll receive a detailed audit report showing exactly what's working, what's broken, and our optimization plan.
Week 2: Campaign Restructuring
Implement jewelry-specific campaign structures, shopping feed optimization, Performance Max overhaul, and advanced tracking setup. This is where the heavy lifting happens.
Week 3: Active Optimization
Daily monitoring, bid adjustments, negative keyword refinement, and AI-powered optimization. Your campaigns are now running on jewelry-specific strategies.
Week 4: Results & Strategy
Final optimization sprint, performance analysis, and results review call. We'll show you exactly what changed, why it matters, and projected long-term impact.
What Happens After Day 30?
You have three options:
1. Continue with ongoing management (starting $2,000/month based on ad spend)
2. Implement our recommendations yourself (you keep all documentation)
3. Walk away satisfied with the optimization work completed
No pressure. No contracts. You decide what makes sense for your business.
FAQ
Most agencies treat jewelry like any other e-commerce product. We understand the unique challenges: high average order values, long consideration periods (30-90 days for engagement rings), seasonal spikes (Valentine’s Day, Mother’s Day, engagement season), and margin-sensitive bidding strategies.
Jewelry campaigns need different keyword targeting, different ad copy approaches, different bidding strategies, and different seasonal planning than selling t-shirts or phone cases.
We can audit your current setup and show you exactly where they’re leaving money on the table. Many jewelry stores come to us after wasting 6-12 months with generic agencies who don’t understand jewelry.
No. Start with our 30-day optimization sprint. If you’re happy with the work and see the trajectory improving, we can discuss ongoing management starting from $2,000/month based on your ad spend.
Everything is month-to-month. Cancel anytime. No penalties. No complicated cancellation process.
Most jewelry stores see 20-40% ROAS improvement within 30-45 days through better campaign structure, shopping feed optimization, and jewelry-specific targeting.
However, results depend on multiple factors: your starting point, website quality, product selection, market competition, seasonality, and how quickly you can implement website recommendations we provide.
We can’t guarantee specific results, but we guarantee we’ll implement 15+ strategic optimizations proven to improve jewelry campaign performance.
Minimum $3,000/month ad spend to make optimization worthwhile. Ideal clients spend $10-50K/month on Google Ads.
If you’re spending less than $3K/month, our Google Ads Masterclass might be a better fit – you can learn to manage campaigns yourself.
We specialize in fine jewelry, engagement rings, wedding bands, and luxury watches where average order values are $500+.
Different strategies apply for fashion jewelry under $200. If most of your products are under $500, we should discuss whether our jewelry-specific approach is the right fit.
Before the kickoff call:
- Google Ads account access (admin level)
- Google Analytics access
- Website admin access (for conversion tracking)
- Product catalog/feed access
During the 30 days:
- 30 minutes for kickoff call
- Occasional questions via email (response within 24-48 hours)
- 30 minutes for results review call at day 30
- Quick website updates if we find tracking issues
We handle everything else. You don’t need to become a Google Ads expert.
Yes. We work with all major e-commerce platforms: Shopify, WooCommerce, Magento, BigCommerce, and custom solutions.
Platform doesn’t matter – Google Ads optimization principles are the same. We’ve optimized jewelry campaigns across every platform.
This service is designed for jewelry stores already running Google Ads (even if poorly). You should have at least 2-3 months of campaign data and $5K+ monthly ad spend.
If you’re just starting out, we recommend:
- Our Google Ads Masterclass to learn fundamentals
- Run campaigns yourself for 2-3 months to build data
- Then engage us for optimization when you have baseline data
Starting from scratch requires different services – contact us to discuss at [email protected]
Yes. After the 30-day sprint, most jewelry stores continue with ongoing management.
Everything month-to-month. No long-term contracts.
Looking for Google Ads training instead? Visit our Masterclass
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