I manage your jewelry campaigns personally, every week.
No juniors, no handoffs, no autopilot.
A Google Partner with 10+ years specializing in fine jewelry, engagement rings, and high-AOV brands. Deep vertical knowledge, not a generalist agency.
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If two or three of these land, we should probably talk.
You're putting real money into Google Ads every month, but the numbers don't add up. The dashboard says one thing, Shopify says another, and you're not sure which to trust.
Tons of impressions, decent clicks, almost no sales. Your product feed has errors, your jewelry variants aren't segmented, and bidding hasn't been reviewed in months.
Your store says one number, Google Ads says another, and Analytics shows a third. Your campaigns are making decisions based on incorrect data — which means every budget increase is a gamble, not a strategy.
Every time you raise the budget, efficiency falls apart. The account was built for a smaller spend and it was never designed to handle your current volume or product range.
Valentine's Day, Mother's Day, engagement season — jewelry is one of the most seasonal categories in ecommerce. But your campaigns run the same way in February as they do in July, with no plan and no one making adjustments.
They treat your engagement rings the same way they'd treat a phone case store. The reports arrive every month, but there's no one on the account who understands why a ring with six metal options needs a different feed strategy than a pair of earrings.
Most of these aren't unsolvable. They're a strategy and execution problem — and they're more common in fine jewelry than in any other ecommerce vertical. Fixable with the right specialist on the account.
Watch: 5 jewelry Google Ads mistakes I see constantly (6 min) 
Tell me about your store
Three steps. No guesswork. You know exactly what's happening and why at every stage.
Step one
I go through your campaigns, Shopping feed, and conversion tracking — with specific attention to how fine jewelry accounts differ from generic ecommerce. You get a written report on exactly what's broken, what's being wasted, and where the biggest opportunities are. No pitch at the end. Just the truth about where things stand.
Step two
I restructure campaigns from scratch. Fix conversion tracking so the data is real. Clean up the product feed so Google can correctly display your rings, necklaces, and collections. Set bidding to match your actual margins and average order values — not Google's defaults or whatever the previous manager left behind.
Step three
Once the foundation holds, I push budget into what's working — and I adjust the strategy around the moments that actually drive jewelry sales: Valentine's Day, Mother's Day, engagement season, the holiday run-up. Weekly optimisation, monthly reporting. You raise spend because it's profitable to, not because someone told you to trust the process.
These are from fine jewelry accounts I manage. Not case studies from 2019. Actual dashboards.
Screenshots from real accounts. Shared with client permission. Results vary by market and spend level.
"Over three years, Dan scaled our Google Ads by 18x in budget while maintaining a consistent 4.5x ROAS throughout. Google Ads became our highest-performing revenue channel by a wide margin. His understanding of the jewelry vertical is at a level most specialists simply do not have."
Goran Berzetski
Co-Founder & CTO, The Art of Jewels
"We are a Swiss fine jewelry brand and entering the US market felt like a real risk. Dan built the Google Ads strategy from scratch for the US. Within months we had consistent sales from American customers and our cost per acquisition was well within target. The US is now a core market for us."
Hanan Moser
Founder, Hanan Moser Jewelry
"We knew our Google Shopping campaigns weren't working but nobody could tell us why. Dan audited the account and found the problem within days. Once the campaigns were rebuilt, our cost per sale came down significantly and Shopping became our most reliable acquisition channel."
Takes 2 minutes to submit. Written report in 3 to 5 days. No obligation.
Tell me about your store
3 years. One account. Google Ads went from a broken, PMax-dependent setup to the store's single biggest revenue driver — with ROAS holding the whole time.
The problem
The account was almost entirely reliant on Performance Max with no structured Shopping or Search strategy underneath it. Conversion tracking was broken — the data being fed into Google's algorithms was inaccurate, so the AI was optimising toward the wrong signals. Analytics didn't reflect actual sales. The in-house CRM wasn't synced with what was happening in Google Ads. There was no way to tell which campaigns were driving revenue and which were just spending budget.
What I did
Fixed conversion tracking first — nothing else matters until the account is learning from clean data. Rebuilt the campaign structure from scratch: product-level Shopping segmentation, tightly controlled negative keyword lists, Search campaigns targeting high-intent queries PMax was cannibalising, and brand campaigns to protect direct traffic. Introduced bidding strategies tied to actual margin targets, not Google's default goals.
Beyond the Google Ads account itself: worked directly with the development team to improve the website's checkout flow and resolve drop-off points that were suppressing conversion rate. Collaborated on fixing the accuracy of their in-house CRM platform so reporting reflected real sales. The approach was never "fix the campaigns in isolation" — it was understanding the whole picture and removing friction everywhere it existed.
The outcome
Google Ads became the top revenue channel for the business — ahead of all other paid and organic sources. ROAS held at 4.5× as spend scaled. The account ran for 3 years without needing a structural rebuild, because it was built correctly from the start.
"Dan managed our Google Ads for 3 years. He knew the account inside out and always found ways to improve performance. Our ROAS stayed consistent even as we grew — which is harder than it sounds."
Revenue & ROAS — 3-year view
Google Ads Specialist · Fine Jewelry · Google Partner
I've spent the last decade managing Google Ads for fine jewelry brands — engagement rings, lab-grown diamonds, fine gold, and high-AOV pieces. Not generalist ecommerce. Specifically the jewelry vertical, where Shopping feeds, product variants, and seasonal demand patterns work differently from everything else.
I keep my client roster small on purpose. The person reviewing your account, joining your calls, and writing your monthly report is me. Not a team lead overseeing a junior, not an account manager who forwards your emails to someone else.
My goal is to make Google Shopping and Search your most profitable acquisition channels. If I don't think I can do that for your brand, I'll say so before we start.
Get a free audit of your jewelry store's Google Ads account. I'll tell you what's broken, what's working, and what I'd do differently — specifically for a fine jewelry brand. Takes 2 minutes to submit. You'll hear back within 24 hours.
Get Free AuditIf yours isn't here, submit the audit form and ask me directly.
Google Ads management for ecommerce brands. Led by Dan Kabakov — Google Partner certified, 10+ years managing Shopping, Search, and Performance Max campaigns.
Get in touch
[email protected]
Based in Tbilisi, Georgia 🇬🇪 | Serving Ecommerce Brands Globally.
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