Is This Your Story?

Looking for an all-in-one course to master Google Ads from A to Z?

Overwhelmed by endless tutorials and don't know where to begin

Seeking structured learning with clear objectives to stay motivated?

Interested in creating professional campaigns for clients using Google Ads?

Looking to launch your own freelance career or agency?

Looking to learn a valuable skill in a start-up online tech world?

Eager to attract better clients
and
reach six-figure
income?

Dreaming of becoming a digital nomad with the freedom to work from anywhere?

Frustrated with your current job and seeking a way out through a new career?
If the answer is “Yes” to any of the above, you’re in the right place.
Google Ads Masterclass
+20 Hours of
Action-Packed Videos
Master Google Ads
through real-life campaign
scenarios tailored for both beginners and
experience marketers
Mastery Across All Campaign Types
Gain experience in Search, Display, Video, Shopping, App, Performance Max, Smart and Lead Gen campaigns for complete Google Ads mastery.
Fully Updated for Google Ads 2025
Discover the latest features and strategies with up-to-date Google Ads content and a completely redesigned
curriculum.
Comprehensive A to Z Training
This Google Ads course provides structured guidance to take you from beginner or intermediate to advanced Google Ads expert.
Personalized Expert
Guidance
Get access to our
private mentoring
to refine your skills
and elevate your work.
Practical Tools &
Resources
Access essential tools like Google Ads Editor, custom scripts and automated rules. Learn to use 3rd party tools, setup Google Analytics 4 and Merchant Center.
Lifetime
Course Access
Enjoy free lifetime access to all course content, including future updates to maintain your Google Ads skills.
Private
Community
Join our network of digital marketers
to collaborate, get feedback and
continue growing your skills.
Free $1500 Ad Credit
Get up to $1500 in free Google Ads credit to jumpstart your campaigns when you create a new account.
Google Ads T&C apply
What You'll Learn

1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
15. Hands-On Projects PRO
- Intro
- pareto rule 80/20
- Conducting a Comprehensive Account Audit
- Developing a Data-Driven Optimization Plan
- Advanced Troubleshooting Techniques
- Performance Analysis and Reporting
- Advanced Budget Management and Forecasting
- Scaling Successful Campaigns
- Managing and Optimizing Automated Campaigns
- Competitive Analysis and Strategy Adjustment
- Handling Account Transitions and Mergers
- Crisis Management and Rapid Optimization
- Leveraging AI in campaign audits and optimization
16. Freelancing Career PRO
- Making the Leap: Your Journey to Google Ads Entrepreneurship
- Google MCC account
- Google Partner Program
- Advanced Tools
- Building Your Empire: Structuring Your Google Ads Business
- Mastering the Money Talk: Pricing Strategies for Google Ads Services
- Winning Clients: Proven Strategies to Grow Your Customer Base
- The Art of Onboarding: Creating Lasting Client Relationships
17. Scaling Your Agency PRO
- Reporting Like a Pro: Showcasing Your Google Ads Expertise
- Growth Hacking Your Business: From Solo Act to Agency Powerhouse
- Tech Toolkit: Essential Tools for Google Ads Business Success
- Staying Ahead of the Curve: Maintaining Your Competitive Edge
- The Ethical Advertiser: Best Practices for Long-Term Success
18. Summary PRO
Conclusion & What’s Next
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
15. Hands-On Projects PRO
- Intro
- pareto rule 80/20
- Conducting a Comprehensive Account Audit
- Developing a Data-Driven Optimization Plan
- Advanced Troubleshooting Techniques
- Performance Analysis and Reporting
- Advanced Budget Management and Forecasting
- Scaling Successful Campaigns
- Managing and Optimizing Automated Campaigns
- Competitive Analysis and Strategy Adjustment
- Handling Account Transitions and Mergers
- Crisis Management and Rapid Optimization
- Leveraging AI in campaign audits and optimization
16. Freelancing Career PRO
- Making the Leap: Your Journey to Google Ads Entrepreneurship
- Google MCC account
- Google Partner Program
- Advanced Tools
- Building Your Empire: Structuring Your Google Ads Business
- Mastering the Money Talk: Pricing Strategies for Google Ads Services
- Winning Clients: Proven Strategies to Grow Your Customer Base
- The Art of Onboarding: Creating Lasting Client Relationships
17. Scaling Your Agency PRO
- Reporting Like a Pro: Showcasing Your Google Ads Expertise
- Growth Hacking Your Business: From Solo Act to Agency Powerhouse
- Tech Toolkit: Essential Tools for Google Ads Business Success
- Staying Ahead of the Curve: Maintaining Your Competitive Edge
- The Ethical Advertiser: Best Practices for Long-Term Success
18. Summary PRO
Conclusion & What’s Next
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
Part 1: Fundamentals & Campaign Essentials

Google Ads Foundations: Understand the Google Ads ecosystem, key terminology, and account setup with proper verification and billing configuration
Campaign Structure & Strategy: Learn all campaign types including Search, Display, Video, Shopping, App, and Performance Max with comprehensive hierarchies
Keyword Research Mastery: Develop expertise in keyword strategy, match types, and using the Keyword Planner tool for maximum campaign effectiveness
Part 2: Advanced Targeting & Optimization

Targeting & Audience Segmentation: Master geographic, demographic, affinity, in-market, and custom audience targeting for precise campaign delivery
Analytics & Performance Tracking: Set up comprehensive conversion tracking, understand essential KPIs, and integrate with Google Analytics 4
Optimization Techniques: Implement proven workflows for campaign, ad group, keyword, and audience optimization to maximize ROI
Part 3: Professional Tools & Industry Applications

Advanced Features & Tools: Utilize Google Ads Editor, scripts, automated rules, and dynamic search ads for professional campaign management
Industry-Specific Strategies: Apply specialized approaches for e-commerce, B2B, local business, and mobile app promotion
Continued Growth Resources: Access Google certification guidance, stay updated with platform changes, and claim up to $1500 in ad credit
Build Your Network
Collaborate, network, and continue learning with a global community of digital marketeers

Networking Opportunities
Connect with fellow Google Ads professionals, collaborate on campaigns, and access exclusive job opportunities within our thriving community of digital marketers
Expert Mentor Support
Receive invaluable guidance from Google Ads experts. Get personalized support on campaign creation, optimization strategies, client management, and more.

Become a Certified Google Ads Specialist
Stop relying on trial and error. Learn how to master Google Ads with confidence. By the end of this course, you’ll be able to
Earn an industry-recognized certificate to boost your credibility
Stand out in the competitive digital marketing job market with verified skills
Receive personalized feedback from Google Ads expert mentors to refine your strategies
Meet Your
Instructor

Dan Kabakov
Dan brings over a decade of hands-on marketing expertise to the Google Ads Masterclass, including six years of successfully running his own location-independent digital marketing business.
Real-World Experience:
- Built a six-figure agency from scratch using the exact systems taught in this course
- Transformed underperforming accounts for clients ranging from startups to established e-commerce brands
- Specialized in creating scalable, repeatable campaign frameworks that work across multiple industries
- Pioneer in implementing advanced automation strategies that maintain performance while reducing management time
- Google Ads Certified Partner since 2018
Teaching Approach:
Dan’s teaching methodology breaks down complex Google Ads concepts into actionable systems that both beginners and experienced marketers can implement immediately. His step-by-step approach focuses on practical application rather than theoretical knowledge, ensuring students can apply what they learn to achieve measurable results.
As a successful digital nomad who has worked from over 50 countries, Dan doesn’t just teach marketing skills—he demonstrates how mastering Google Ads can be the foundation for creating true location and financial freedom.
Google Ads Certified Partner
As a certified Google Partner, we’ve demonstrated expertise in Google Ads, maintaining up-to-date product knowledge and delivering stellar results for our clients.
By choosing our Google Ads Masterclass, you’re learning from proven experts recognized by Google itself. Our course content reflects the same high standards and cutting-edge knowledge that earned us this prestigious certification.
Elevate your Google Ads skills with confidence, knowing you’re learning from a verified industry leader.


Course Reviews
What Students Say











Ready to Master Google Ads?
Choose Your Path to Google Ads Mastery or Let Us Drive Your Success
Google Ads Masterclass
-
20+ hours of videos
-
14 modules covering all essentials
-
1-month mentoring & support
-
Checklists, templates, and guides
-
Access to our private community
-
Lifetime access & updates
-
AI-driven strategies
-
Up to $1,500 in ad credit
Google Ads Masterclass PRO
-
All Google Ads Masterclass content
-
4 additional advanced modules
-
3-month mentoring & support
-
+10 hours of additional videos
-
Ad Agency guides and templates
-
Client onboarding strategies
-
Hands-on projects
-
Advanced tools training
Account Management
-
Full account management
-
Dedicated account manager
-
Continuous campaign scaling
-
AI-driven tools and techniques
-
ROI optimization
-
Competitive and market analysis
-
Advanced data reports
-
Monthly Strategy Calls
Google Ads Masterclass
-
20+ hours of videos
-
14 modules covering all essentials
-
1-month mentoring & support
-
Checklists, templates, and guides
-
Access to our private community
-
Lifetime access & updates
-
AI-driven strategies
-
Up to $1,500 in ad credit
30 Day No Questions Asked Money Back Guarantee
When you join Online Labs course, you are protected by our 100% Satisfaction Guarantee
We stand behind the quality of our course. If you find that it doesn’t meet your expectations or deliver significant value to you, we offer a full refund within 30 days of your purchase. Simply reach out to our support team, and we’ll process your refund promptly, no questions asked.

Why learn with Online Labs?
At Online Labs, we’re committed to excellence in our course content, expert support, and vibrant community of marketing professionals.

Up-To-Date Content
Apply your skills to real-world projects, staying current with the latest Google Ads trends and techniques
Expert 1-on-1 Guidance
Get personalized support from seasoned Google Ads professionals who'll accelerate your learning.
Hands-On Learning
Put your new skills to work right away. Manage real Google Ads accounts and learn practical skills you can use immediately in your job.
Frequently asked questions
Everything you need to know about our top-rated Google Ads Masterclass course.
This course is designed for beginners to intermediate users, including marketing professionals, business owners, and aspiring digital marketers who want to master Google Ads or start their own agency
No prior experience is necessary. We start with the basics and progressively move to advanced topics, making it suitable for both beginners and those with some experience looking to enhance their skills.
The Masterclass includes over +20 hours of video content. Most students complete the course in 6-8 weeks, but you can progress at your own pace with lifetime access to materials.
The Masterclass covers all essential Google Ads topics, while Masterclass PRO includes additional advanced modules on agency growth, client management, and cutting-edge strategies, plus extended mentoring support.
You can pay in three monthly installments or all at once for additional savings. We securely process all payments through and you’ll get an email receipt immediately after purchase. If you need a more detailed invoice for your records, let us know and we’ll be happy to help you.
Absolutely! You’ll have lifetime access to all course materials, including future updates, allowing you to revisit content and stay current with Google Ads developments.
We continuously update our course content to reflect the latest Google Ads features and best practices, ensuring you learn the most current strategies and techniques.
Yes, the course includes numerous hands-on exercises, real-world projects, and case studies to help you apply your learning practically.
You’ll have access to our private community forum, expert mentoring, and regular Q&A sessions during the course. After completion, you’ll continue to have community access for ongoing support.
Our Account Management service provides full-service Google Ads management by our team of experts. We handle strategy, implementation, optimization, and reporting, allowing you to focus on your core business while we drive results through Google Ads.
Begin Your Google Ads Journey Today
Practical Training
Expert 1-on-1 Guidance
Access to our private community
Lifetime access & regular updates
Level up your career by mastering Google Ads with Online Labs.