Google Ads Account Audit Template
[Free Download]
Discover What’s Killing Your Google Ads Performance in 15 Minutes
Are you spending hundreds or thousands on Google Ads but unsure if your campaigns are actually optimized? Wondering why your competitors seem to get better results with similar budgets?
Here’s what most businesses don’t realize: Google Ads accounts have hidden optimization gaps that silently drain 30-50% of your budget.
After 10+ years managing Google Ads campaigns and building a six-figure digital marketing business, I’ve created the exact Google Ads audit system I use to spot these budget-killing problems in 15 minutes.
This is the same Google Ads account audit template I use for clients who pay $2,000+ monthly for campaign management. Instead of guessing what’s wrong, you’ll get a professional performance score across the 5 most critical optimization areas.
Hidden Cost of Unoptimized Google Ads
Most business owners focus on the wrong metrics. They track clicks and impressions while their budget bleeds through:
✗ Poor keyword match types that attract irrelevant traffic
✗ Weak ad copy that fails to convert qualified prospects
✗ Broken conversion tracking that hides your real ROI
✗ Campaign structure mistakes that limit your reach
✗ Landing page issues that kill conversions
These problems are invisible in Google Ads reports but cost you thousands in wasted spend.
What's Inside This Professional Audit Template
✓ Complete Performance Scoring System
Get an instant 0-100% grade across Foundation, Targeting, Ad Copy, Landing Pages, and Conversion Tracking
✓ Step-by-Step Audit Checklist
Every critical optimization point I check when auditing Google Ads accounts, prioritized by impact on your ROAS
✓ Industry Benchmark Comparisons
See how your account performance compares to top performers in E-commerce, SaaS, B2B, and Local Services
✓ Critical Issue Identification
Automatically flags your top 3 budget-killing problems with specific fix recommendations
✓ Personalized Action Plan
Get your custom optimization roadmap based on your audit results
✓ Google Ads Optimization Tips
Advanced strategies from managing real campaigns across multiple industries
✓ Common Mistake Prevention
Avoid the most expensive Google Ads errors that drain budgets
Why This Template Actually Works
This isn’t a generic Google Ads checklist you’ll find everywhere online.
This Google Ads performance audit is based on:
- 10+ years of hands-on Google Ads campaign management
- Real optimization experience across dozens of industries
- Google Certified Partner expertise and best practices
- Proven results from managing six-figure ad budgets
Every checkpoint has been tested in actual campaigns. Every scoring criterion is based on real performance data from profitable Google Ads accounts.
This is the same Google Ads audit process that professional agencies use – now available free.
Get the Free Template
Stop wondering if your Google Ads campaigns are optimized.
Get the same Google Ads audit tool that agencies charge hundreds for – completely free.
FAQ
Q: Do I need technical skills to use this Google Ads audit template?
A: Not at all! The template includes clear explanations for every checkpoint and automatically calculates your scores. If you can use Google Sheets, you can audit your Google Ads account.
Q: How long does a complete Google Ads account audit take?
A: 15-30 minutes for a thorough audit. The template guides you through each section step-by-step, so you won’t miss any critical optimization opportunities.
Q: Will this Google Ads audit work for my industry?
A: Yes! The template includes benchmarks for E-commerce, SaaS, B2B Services, and Local Businesses. The Google Ads optimization principles apply universally across industries.
Q: What if my Google Ads account is brand new?
A: Perfect timing! The audit shows you exactly what to set up correctly from day one, preventing expensive mistakes that cost thousands in wasted ad spend later.
Q: How is this different from Google’s own recommendations?
A: Google’s recommendations often prioritize their revenue over your profitability. This Google Ads audit template focuses on what actually drives ROI and reduces your cost per acquisition.
Q: Is this really the same audit template agencies use?
A: Yes. This is adapted from the exact Google Ads account audit process I use for clients paying $2,000+ monthly. I’ve simplified the language but kept all the critical optimization checkpoints.
Join 5,000+ marketers using this template