Google Ads Masterclass
Stop wasting money on Google Ads. Learn Google Ads with step-by-step training from a Google Certified Expert
Struggling with Google Ads? You're Not Alone.
Paying agencies $2,000-3,000 monthly for mediocre results?
Burning through marketing ad budget with terrible ROAS?
Tired of scattered YouTube tutorials that leave you more confused than when you started?
Stuck making Google Ads mistakes with no expert to review your actual campaigns?
Struggling with Performance Max campaigns because no one explains how they actually work?
Wasting hours on manual campaign management while competitors use AI automation?
If the answer is “Yes” to any of the above, you need more than another course.
You need a systematic approach, expert guidance, and a community of professionals who’ve solved these exact problems
Google Ads Masterclass
Click on the video below 👇
+100 Action-Packed Videos
Master Google Ads through real-life campaign scenarios tailored for both beginners and experienced marketers. Structured learning path from fundamentals to AI-powered advanced strategies,
Mastery Across All Campaign Types
Gain experience in AI Search, Display, Video, Shopping, App, Performance Max, Smart and Lead Gen campaigns for complete Google Ads mastery and expertise.
Fully Updated for Google Ads 2025
Discover the latest features and strategies with up-to-date Google Ads content and a redesigned curriculum. Monthly updates keep you current with platform changes.
Personal 1:1 Strategy & Campaign Reviews
Monthly private calls with Dan to review YOUR actual campaigns + live Q&A sessions for real-time optimization advice
Complete Business Growth System
Client acquisition templates for agencies + in-house ad agency optimization frameworks for business owners
Advanced Tools + Dashboards + Scripts Library
Google Ads optimization mastery, automation scripts, custom dashboards, professional templates, and agency-grade resources.
Live
Q&A Sessions
Get real-time answers, watch live campaign optimizations, and learn from other members' challenges
Active Private
Community
Network with business owners who've replaced agencies, marketing professionals advancing careers, and beginners landing Google Ads roles
Free $1500 Ad Credit
Perfect for business owners ready to scale profitable campaigns or beginners practicing with real budget.
Terms and conditions apply per Google's standard requirements.
What You'll Learn
1. Google Ads Foundation
- Why Google Ads Dominates Digital Marketing
- Navigate the Google Ads Platform Like a Pro
- Essential Google Ads Language
- Creating Your Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads ⚡
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Shopping Campaigns
- App Campaigns
- Performance Max (PMax) Campaigns ⚡
- AI Max Campaigns ⚡
- Smart Campaigns
- Demand Gen Campaigns
3. Keyword Research Mastery
- Why Keyword Research Makes or Breaks Campaigns
- Keyword Match Types That Actually Work
- Master the Keyword Planner Tool
- Long-Tail vs Short-Tail Keywords
- Negative Keywords Strategy
- AI Keyword Research & Forecasting ⚡
4. High-Converting Ad Creation
- Anatomy of Winning Text Ads
- Write Ad Copy That Actually Converts
- Master Responsive Search Ads (RSA)
- Dynamic Keyword Insertions
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation & Optimization ⚡
5. Targeting and Segmentation
- Geographic Targeting That Maximizes ROI
- Demographic Targeting Strategies
- Affinity Audiences
- In-Market Audiences
- Master the Audience Manager
- Custom Audiences and Remarketing
6. Winning Bidding Strategies
- Manual vs Automated Bidding
- AI-Powered Bidding Strategies ⚡
- Smart Budget Management
- Automated Bidding Hacks
7. Performance Tracking & Analytics
- Master Conversion Tracking Setup
- Install GTM / Google Tag
- Essential KPIs That Matter
- Google Analytics 4 Setup
- Merchant Account Setup
8. Campaign Optimization Mastery
- Proven Optimization Workflow
- Google’s Recommendations (What to Ignore)
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Seasonality Adjustments
- Changes History
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Industry-Specific Strategies
- E-Commerce Strategies That Scale
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced) ⚡
- Demand Gen Campaigns (Advanced)
12. Compliance & Risk Protection
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Handle Ad Disapprovals Like a Pro
- How to Contact Google Ads Support
13. Future-Proofing Your Skills
- Claim Your $1,500+ Free Ad Credit
- Get Google Ads Certified
- Stay Ahead of Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Summary & Next Steps
15. Client Acquisition System PRO
- How to Get Potential Clients
- Agency Cold Email Sequence
- Sales Guide (10 Sales Rules)
- Sales Scripts & Google Ads Playbook
- Handling Objections & Scoring Leads
- Pricing Your Services
16. Service Delivery Framework PRO
- Client Onboarding Templates
- Contract Templates & Legal Protection
- Monthly Reporting Systems
- Pricing Strategies (Fixed/Percentage/Hybrid)
- Price Proposal Templates
- Communication Best Practices
17. Marketing & Growth Strategies PRO
- Agency Sales Funnel Strategy
- Agency Marketing Strategy
- Marketing Presentation Templates
- Marketing Stack Blueprint
- Advanced AI strategies
- Lost Deal Feedback System
18. Business Operations & Scaling PRO
- Agency Profitability Calculator
- Recruiting and Managing People
- Agency OS (Notion Template)
19. AI Agent Library VIP
- Google Ads Audit
- Landing Page Analyzer
- Negative Keyword Finder
- Keyword Expansion Ideas
- Ad Positioning Master
- Client Google Ads Report
1. Google Ads Foundation
- Why Google Ads Dominates Digital Marketing
- Navigate the Google Ads Platform Like a Pro
- Essential Google Ads Language
- Creating Your Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads ⚡
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Shopping Campaigns
- App Campaigns
- Performance Max (PMax) Campaigns ⚡
- AI Max Campaigns ⚡
- Smart Campaigns
- Demand Gen Campaigns
3. Keyword Research Mastery
- Why Keyword Research Makes or Breaks Campaigns
- Keyword Match Types That Actually Work
- Master the Keyword Planner Tool
- Long-Tail vs Short-Tail Keywords
- Negative Keywords Strategy
- AI Keyword Research & Forecasting ⚡
4. High-Converting Ad Creation
- Anatomy of Winning Text Ads
- Write Ad Copy That Actually Converts
- Master Responsive Search Ads (RSA)
- Dynamic Keyword Insertions
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation & Optimization ⚡
5. Targeting and Segmentation
- Geographic Targeting That Maximizes ROI
- Demographic Targeting Strategies
- Affinity Audiences
- In-Market Audiences
- Master the Audience Manager
- Custom Audiences and Remarketing
6. Winning Bidding Strategies
- Manual vs Automated Bidding
- AI-Powered Bidding Strategies ⚡
- Smart Budget Management
- Automated Bidding Hacks
7. Performance Tracking
- Master Conversion Tracking Setup
- Install GTM / Google Tag
- Essential KPIs That Matter
- Google Analytics 4 Setup
- Merchant Account Setup
8. Campaign Optimization
- Proven Optimization Workflow
- Google’s Recommendations (What to Ignore)
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Seasonality Adjustments
- Changes History
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Industry-Specific Strategies
- E-Commerce Strategies That Scale
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced) ⚡
- Demand Gen Campaigns (Advanced)
12. Compliance & Risk Protection
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Handle Ad Disapprovals Like a Pro
- How to Contact Google Ads Support
13. Future-Proofing Your Skills
- Claim Your $1,500+ Free Ad Credit
- Get Google Ads Certified
- Stay Ahead of Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Summary & Next Steps
15. Client Acquisition PRO
- How to Get Potential Clients
- Agency Cold Email Sequence
- Sales Guide (10 Sales Rules)
- Sales Scripts & Google Ads Playbook
- Handling Objections & Scoring Leads
- Pricing Your Services
16. Service Framework PRO
- Client Onboarding Templates
- Contract Templates & Legal Protection
- Monthly Reporting Systems
- Pricing Strategies (Fixed/Percentage/Hybrid)
- Price Proposal Templates
- Communication Best Practices
17. Marketing & Growth Strategies PRO
- Agency Sales Funnel Strategy
- Agency Marketing Strategy
- Marketing Presentation Templates
- Marketing Stack Blueprint
- AI tools
- Lost Deal Feedback System
18. Business Operations & Scaling PRO
- Agency Profitability Calculator
- Recruiting and Managing People
- Agency OS (Notion Template)
19. AI Agent Library VIP
- Google Ads Audit
- Landing Page Analyzer
- Negative Keyword Finder
- Keyword Expansion Ideas
- Ad Positioning Master
- Client Google Ads Report
Part 1: Master the Fundamentals
Google Ads Foundations: Complete account setup, terminology, and billing configuration to start like a professional from day one
Campaign Structure Mastery: Learn all campaign types with Dan's systematic approach based on $5M+ managed campaigns
Keyword & Bidding Strategy: Advanced research techniques and bidding strategies that actually drive profitable results
Part 2: AI-Enhanced Optimization Framework
Use latest AI tools: Claude AI, ChatGPT, AI Max, automated ad creation, and AI-driven audience targeting. Stay ahead while competitors struggle with manual methods.
Analytics & Performance Tracking: Set up comprehensive conversion tracking, understand essential KPIs, and integrate with 3rd party tools.
Optimization Techniques: Implement proven workflows for campaign, ad group, keyword, and audience optimization to maximize ROI
Part 3: Achieve Your Goals & Scale
Growth & Opportunity System: Ready-to-use templates for scaling your results - whether managing larger budgets, presenting to leadership, or building an agency
Industry-Specific Mastery: Advanced strategies for your business type (e-commerce, B2B, local) plus AI tools that give you competitive advantages
Build Your Network
Networking Opportunities
Connect with fellow Google Ads professionals, collaborate on campaigns, and access exclusive opportunities - whether that's finding clients, partners, or optimization insights for your business
Expert Mentor Support
Receive invaluable guidance from Google Ads experts. Get personalized support on campaign creation, optimization strategies, client management, and more.
Master Google Ads with Confidence
Gain confidence and credibility in your Google Ads decisions - whether managing your own campaigns or advancing your marketing career
Stand out as someone who understands Google Ads systematically - impress leadership, vendors, or potential clients
Receive validation of your expertise from Google Ads professionals and proven frameworks from a Google Partner
Meet Your
Instructor
Dan brings over a decade of hands-on marketing expertise to the Google Ads Masterclass, including achieving six-figure results through systematic Google Ads optimization that he now teaches to business owners, marketing professionals, and aspiring specialists.
Real-World Experience:
- Built six-figure agency from scratch using the exact systems taught in this masterclass
- Developed the 50-point audit framework now used by top-tier agencies
- Active practitioner – still manages live campaigns and shares monthly updates
- Mentors 500+ professionals through ongoing community and live coaching calls
- Google Ads Certified Partner since 2016
Google Ads Certified Partner
As a certified Google Partner, Online Labs has demonstrated expertise in Google Ads through real client results and staying current with platform changes.
Dan isn’t just certified – he’s an active practitioner still managing $5M+ campaigns annually. This means you’re getting current insights from live campaigns, not outdated theory.
When you join our Google Ads Masterclass community, you’re learning from someone recognized by Google who applies these strategies in real business situations every day.
Plus, with monthly coaching calls and community updates, you’ll always stay ahead of Google’s constant changes – something static courses can’t provide.
*Online Labs is an independent entity and is not affiliated with or endorsed by Google
Join 500+ professionals mastering Google Ads
Member Success Stories
* Testimonials are individual experiences and do not guarantee similar results for all students.
Ready to Master Google Ads?
Join 500+ professionals and choose your level of commitment:
Essential
Learn Google Ads Fundamentals- 80+ Google Ads training videos
- Checklists and templates
- Self-paced learning
- Monthly content updates
- Cancel anytime
- No Community Access
- No Live Coaching
- No Support
⭐ Most Popular Professional
Master Google Ads like an Expert - Everything in Essential, PLUS:
- PRO Account audit system
- PRO Performance Max mastery
- PRO AI automation tools
- PRO Private Community access
- PRO Live Q&A sessions
- PRO Email Support
VIP Masterclass
Limited to 20 Members- Everything in Professional, PLUS:
- VIP Exclusive AI Agent library
- VIP Monthly 1:1 strategy calls
- VIP Personal campaign reviews
- VIP Complete agency blueprint
- VIP Direct support from Dan
- VIP $10K+ worth of value
Why Join the Online Labs?
Active Professional Community
Join 500+ Google Ads professionals sharing live opportunities, client referrals, and collaboration projects.
Expert 1-on-1 Guidance
Get personalized support from seasoned Google Ads experts who'll accelerate your learning and career growth.
Hands-On Learning
Put your new skills to work right away. Manage real Google Ads accounts and learn practical skills you can use immediately in your job.
Frequently asked questions
This program is designed for beginners to intermediate users, including marketing professionals, business owners, and aspiring digital marketers who want to master Google Ads or start their own agency
No prior experience is necessary. We start with the basics and progressively move to advanced topics, making it suitable for both beginners and those with some experience looking to enhance their skills.
While Google’s free materials provide basic information, our Masterclass offers practical, real-world campaign strategies tested across hundreds of accounts. We include advanced optimization techniques, troubleshooting guides, and personalized support that aren’t available in free resources. We also focus on achieving actual business results rather than just platform knowledge.
The $1500* Google Ads credit is available to new Google Ads accounts that meet Google’s eligibility requirements*. You’ll need to spend $500* within the first 60 days to unlock the full credit. The course includes step-by-step instructions on how to properly claim and apply this credit to maximize your benefit. *Google T&C Apply. For full details of the promotion, terms and conditions click here
Yes! Our course includes dedicated modules to help you prepare for and pass Google Ads certification exams. We cover all exam topics with practice questions and focused study materials. Many of our students successfully obtain their Google Ads certification shortly after completing our course.
Most members start applying basic optimizations within their first week. For business owners, you can begin improving existing campaigns immediately. For those building a freelance career, members typically land their first client within 90 days using our client acquisition system and community networking opportunities.
Yes, the course includes numerous hands-on exercises, real-world projects, and case studies to help you apply your learning practically.
We continuously update our course content to reflect the latest Google Ads features and best practices, ensuring you learn the most current strategies and techniques.
Support varies by tier: Essential members get self-paced learning with monthly updates. Professional members receive live Q&A with Dan, community access, and email support. VIP members get monthly 1:1 strategy calls, personal campaign reviews, and direct access to Dan.
Your access continues until the end of your current billing period, then stops. You’ll lose access to the community, live calls, and new content updates. However, any templates or resources you’ve downloaded remain yours to keep.
We offer monthly subscription billing every month. You can cancel anytime with no long-term commitment or cancellation fees.
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Expert 1-on-1 Guidance
Access to our private community
Content updates & new strategies
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This course is for educational purposes only. Individual results may vary based on effort and market conditions. No guarantees of income or employment are made. Testimonials are individual experiences and do not guarantee similar results for all students. Online Labs is an independent entity and is not affiliated with or endorsed by Google. This site is not part of the Facebook website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Meta Platforms, Inc. in any way.
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