⬇ Is This Your Story? ⬇
Looking for an all-in-one course to master Google Ads from A to Z?
Overwhelmed by endless tutorials and don't know where to begin
Seeking structured learning with clear objectives to stay motivated?
Interested in creating professional campaigns for clients using Google Ads?
Looking to launch your own freelance career or agency?
Looking to learn a valuable skill in a start-up online tech world?
Eager to attract better clients
and grow your income?
Dreaming of becoming a digital nomad with the freedom to work from anywhere?
Want to become a certified Google Ads expert with proven results?
If the answer is “Yes” to any of the above, you’re in the right place.
Google Ads Masterclass
+20 Hours of
Action-Packed Videos
Master Google Ads
through real-life campaign
scenarios tailored for both beginners and
experience marketers
Mastery Across All Campaign Types
Gain experience in Search, Display, Video, Shopping, App, Performance Max, Smart and Lead Gen campaigns for complete Google Ads mastery.
Fully Updated for Google Ads 2025
Discover the latest features and strategies with up-to-date Google Ads content and a completely redesigned
curriculum.
Comprehensive A to Z Training
This Google Ads course provides structured guidance to take you from beginner or intermediate to advanced Google Ads expert.
Personalized Expert
Guidance
Get access to our
private mentoring
to refine your skills
and elevate your work.
Practical Tools &
Resources
Access essential tools like Google Ads Editor, custom scripts and automated rules. Learn to use 3rd party tools, setup Google Analytics 4 and Merchant Center.
Live
FAQ Sessions
Live Q&A sessions, campaign reviews, and personalized guidance on your Google Ads journey.
Private
Community
Join our network of digital marketers
to collaborate, get feedback and
continue growing your skills.
Free $1500 Ad Credit
Get up to $1500* in free Google Ads credit to jumpstart your campaigns when you create a new account.
*Google Ads T&C apply
What You'll Learn
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
15. Hands-On Projects PRO
- Intro
- pareto rule 80/20
- Conducting a Comprehensive Account Audit
- Developing a Data-Driven Optimization Plan
- Advanced Troubleshooting Techniques
- Performance Analysis and Reporting
- Advanced Budget Management and Forecasting
- Scaling Successful Campaigns
- Managing and Optimizing Automated Campaigns
- Competitive Analysis and Strategy Adjustment
- Handling Account Transitions and Mergers
- Crisis Management and Rapid Optimization
- Leveraging AI in campaign audits and optimization
16. Freelancing Career PRO
- Making the Leap: Your Journey to Google Ads Entrepreneurship
- Google MCC account
- Google Partner Program
- Advanced Tools
- Building Your Empire: Structuring Your Google Ads Business
- Mastering the Money Talk: Pricing Strategies for Google Ads Services
- Winning Clients: Proven Strategies to Grow Your Customer Base
- The Art of Onboarding: Creating Lasting Client Relationships
17. Scaling Your Agency PRO
- Reporting Like a Pro: Showcasing Your Google Ads Expertise
- Growth Hacking Your Business: From Solo Act to Agency Powerhouse
- Tech Toolkit: Essential Tools for Google Ads Business Success
- Staying Ahead of the Curve: Maintaining Your Competitive Edge
- The Ethical Advertiser: Best Practices for Long-Term Success
18. Summary PRO
Conclusion & What’s Next
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
15. Hands-On Projects PRO
- Intro
- pareto rule 80/20
- Conducting a Comprehensive Account Audit
- Developing a Data-Driven Optimization Plan
- Advanced Troubleshooting Techniques
- Performance Analysis and Reporting
- Advanced Budget Management and Forecasting
- Scaling Successful Campaigns
- Managing and Optimizing Automated Campaigns
- Competitive Analysis and Strategy Adjustment
- Handling Account Transitions and Mergers
- Crisis Management and Rapid Optimization
- Leveraging AI in campaign audits and optimization
16. Freelancing Career PRO
- Making the Leap: Your Journey to Google Ads Entrepreneurship
- Google MCC account
- Google Partner Program
- Advanced Tools
- Building Your Empire: Structuring Your Google Ads Business
- Mastering the Money Talk: Pricing Strategies for Google Ads Services
- Winning Clients: Proven Strategies to Grow Your Customer Base
- The Art of Onboarding: Creating Lasting Client Relationships
17. Scaling Your Agency PRO
- Reporting Like a Pro: Showcasing Your Google Ads Expertise
- Growth Hacking Your Business: From Solo Act to Agency Powerhouse
- Tech Toolkit: Essential Tools for Google Ads Business Success
- Staying Ahead of the Curve: Maintaining Your Competitive Edge
- The Ethical Advertiser: Best Practices for Long-Term Success
18. Summary PRO
Conclusion & What’s Next
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
1. Introduction
- Overview of Google Ads in Digital Marketing
- Understanding Google Ads Ecosystem
- Key Terminology and Concepts
- Creating Google Ads Account
- Admin Account Settings
- Billing Settings
- Google Ads Account Verification
- The Role of AI in Modern Google Ads
- Quiz
2. Campaign Structure and Types
- Understanding Campaign Structure
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign
- App Campaign
- Performance Max (PMax) Campaign
- Smart Campaign
- Demand Gen Campaign
3. Keyword Research and Strategy
- Importance of Keyword Research
- Keyword Match Types
- Using Keyword Planner
- Long-Tail vs Short-Tail Keywords
- Negative Keywords and their Importance
- AI Keyword Research and Forecasting
- Quiz
4. Ad Creation and Copywriting
- Elements of a Text Ad
- Writing Compelling Ad Copy
- Creating Responsive Search Ads (RSA)
- Ad Assets (Ad Extensions)
- A/B Testing Ad Variations
- AI Ad Copy Generation and Optimization
- Quiz
5. Targeting and Segmentation
- Geographic Targeting
- Demographic Targeting
- Affinity Audiences
- In-Market Audiences
- Audience Manager
- Custom Audiences and Remarketing
- Quiz
6. Bidding Strategies
- Manual vs Automated Bidding
- Automated Bidding Strategies
- Setting and Managing Budgets
- Automated Bidding Hacks
- Quiz
7. Analytics and Performance Tracking
- Setting up Conversion Tracking
- Install GTM / Google Tag
- Key Performance Indicators (KPIs)
- Google Analytics 4 (GA4) Setup
- Merchant Account Setup
- Analyzing GA4 Data for Google Ads Optimization
- Optimizing Google Shopping Campaigns
- Optimizing Your Website for Mobile
8. Optimization Techniques
- Optimization Workflow
- Overview & Google’s Recommendations
- Campaign Optimization
- Ad Group Optimization
- Ads and Assets (Ad Extensions)
- Ad Schedule Optimization
- Geo-Targeting (Location) Optimization
- Content Optimization
- Audience Optimization
- Keywords Optimization
- Search Terms Optimization
- Where the Ads Showed
- Custom Reports
- Improving Quality Score
- Landing Page Optimization
- A/B Testing Strategies
- Quiz
9. Advanced Features
- Dynamic Search Ads
- Google Ads Scripts
- Automated Rules and Alerts
- Google Ads Editor
- Google Ads App
10. Google Ads for Specific Industries
- E-Commerce Strategies
- B2B Advertising Techniques
- Local Business Advertising
- Mobile App Promotion
- Quiz
11. Advanced Campaign Creation
- Search Campaigns (Advanced)
- Display Campaigns (Advanced)
- Video Campaigns (Advanced)
- Shopping Campaigns (Advanced)
- App Campaigns (Advanced)
- Performance Max Campaigns (Advanced)
- Demand Gen Campaigns (Advanced)
12. Legal Considerations
- Google Ads Policies and Guidelines
- Privacy Regulations (GDPR, CCPA)
- Ad Disapprovals and How to Handle Them
- Quiz
13. Staying Updated
- How to Claim Ad Credit
- Google Ads Certifications
- Keeping up with Google Ads Updates
- Best Resources for Ongoing Learning
14. Summary & Next Steps
- Conclusion & What’s Next
- Help Us Improve!
Part 1: Fundamentals & Campaign Essentials
Google Ads Foundations: Understand the Google Ads ecosystem, key terminology, and account setup with proper verification and billing configuration
Campaign Structure & Strategy: Learn all campaign types including Search, Display, Video, Shopping, App, and Performance Max with comprehensive hierarchies
Keyword Research Mastery: Develop expertise in keyword strategy, match types, and using the Keyword Planner tool for maximum campaign effectiveness
Part 2: Advanced Targeting & Optimization
Targeting & Audience Segmentation: Master geographic, demographic, affinity, in-market, and custom audience targeting for precise campaign delivery
Analytics & Performance Tracking: Set up comprehensive conversion tracking, understand essential KPIs, and integrate with Google Analytics 4
Optimization Techniques: Implement proven workflows for campaign, ad group, keyword, and audience optimization to maximize ROI
Part 3: Professional Tools & Industry Applications
Advanced Features & Tools: Utilize Google Ads Editor, scripts, automated rules, and dynamic search ads for professional campaign management
Industry-Specific Strategies: Apply specialized approaches for e-commerce, B2B, local business, and mobile app promotion
Build Your Network
Collaborate, network, and continue learning with a global community of digital marketeers
Networking Opportunities
Connect with fellow Google Ads professionals, collaborate on campaigns, and access exclusive job opportunities within our thriving community of digital marketers
Expert Mentor Support
Receive invaluable guidance from Google Ads experts. Get personalized support on campaign creation, optimization strategies, client management, and more.
Become a Certified Google Ads Specialist
Stop relying on trial and error. Learn how to master Google Ads with confidence. By the end of this course, you’ll be able to
Earn an industry-recognized certificate to boost your credibility
Stand out in the competitive digital marketing job market with verified skills
Receive personalized feedback from Google Ads expert mentors to refine your strategies
Meet Your
Instructor
Dan Kabakov
Dan brings over a decade of hands-on marketing expertise to the Google Ads Masterclass, including six years of successfully running his own location-independent digital marketing business.
Real-World Experience:
- Built a six-figure agency from scratch using the exact systems taught in this course
- Transformed underperforming accounts for clients ranging from startups to established e-commerce brands
- Specialized in creating scalable, repeatable campaign frameworks that work across multiple industries
- Pioneer in implementing advanced automation strategies that maintain performance while reducing management time
- Google Ads Certified Partner since 2018
Teaching Approach:
Dan’s teaching methodology breaks down complex Google Ads concepts into actionable systems that both beginners and experienced marketers can implement immediately. His step-by-step approach focuses on practical application rather than theoretical knowledge, ensuring students can apply what they learn to achieve measurable results.
As a successful digital nomad who has worked from over 50 countries, Dan doesn’t just teach marketing skills—he demonstrates how mastering Google Ads can be the foundation for creating true location and financial freedom.
Google Ads Certified Partner
As a certified Google Partner*, we’ve demonstrated expertise in Google Ads, maintaining up-to-date product knowledge and delivering stellar results for our clients.
By choosing our Google Ads Masterclass, you’re learning from proven experts recognized by Google itself. Our course content reflects the same high standards and cutting-edge knowledge that earned us this prestigious certification.
Elevate your Google Ads skills with confidence, knowing you’re learning from a verified industry leader.
*Online Labs is an independent entity and is not affiliated with or endorsed by Google
Course Reviews
What Students Say
Google Ads Masterclass
Start your journey today for:- 20+ hours of expert video training
- 14 step-by-step modules
- Mentorship & Support
- Live Q&A Sessions
- Access to our private community
- Checklists, templates, and guides
- AI-powered campaign strategies
- New content added monthly
- Google Ads certification prep
7-Day Risk-Free Trial
Start with a completely free 7-day trial – no payment required. If you’re not satisfied during your trial, simply cancel with no charges.
Why learn with Online Labs?
At Online Labs, we’re committed to excellence in our course content, expert support, and vibrant community of marketing professionals.
Up-To-Date Content
Apply your skills to real-world projects, staying current with the latest Google Ads trends and techniques
Expert 1-on-1 Guidance
Get personalized support from seasoned Google Ads professionals who'll accelerate your learning and career growth.
Hands-On Learning
Put your new skills to work right away. Manage real Google Ads accounts and learn practical skills you can use immediately in your job.
Frequently asked questions
Everything you need to know about our top-rated Google Ads Masterclass course.
This course is designed for beginners to intermediate users, including marketing professionals, business owners, and aspiring digital marketers who want to master Google Ads or start their own agency
No prior experience is necessary. We start with the basics and progressively move to advanced topics, making it suitable for both beginners and those with some experience looking to enhance their skills.
Definitely! We’ve structured the course with separate tracks for beginners and experienced advertisers. If you already have Google Ads experience, you can skip foundational content and dive straight into our advanced modules covering sophisticated bidding strategies, automation techniques, and cross-channel optimization that even seasoned professionals find valuable.
While Google’s free materials provide basic information, our Masterclass offers practical, real-world campaign strategies tested across hundreds of accounts. We include advanced optimization techniques, troubleshooting guides, and personalized support that aren’t available in free resources. We also focus on achieving actual business results rather than just platform knowledge.
The $1500* Google Ads credit is available to new Google Ads accounts that meet Google’s eligibility requirements*. You’ll need to spend $500* within the first 60 days to unlock the full credit. The course includes step-by-step instructions on how to properly claim and apply this credit to maximize your benefit. *Google T&C Apply. For full details of the promotion, terms and conditions click here
Yes! Our course includes dedicated modules to help you prepare for and pass Google Ads certification exams. We cover all exam topics with practice questions and focused study materials. Many of our students successfully obtain their Google Ads certification shortly after completing our course.
The Masterclass includes over +20 hours of video content. Most students complete the course in 6-8 weeks, but you can progress at your own pace with lifetime access to materials.
Yes, the course includes numerous hands-on exercises, real-world projects, and case studies to help you apply your learning practically.
We continuously update our course content to reflect the latest Google Ads features and best practices, ensuring you learn the most current strategies and techniques.
You’ll have access to our private community forum, expert mentoring, and regular Q&A sessions during the course. After completion, you’ll continue to have community access for ongoing support.
You have full access to all course materials and updates as long as your subscription is active.
We offer monthly subscription billing every month. You can cancel anytime with no long-term commitment or cancellation fees.
We offer a 7-day free trial with no payment required. You can also cancel anytime to stop future billing.
You can cancel anytime through your account dashboard or by contacting support. You’ll retain access to all materials until the end of your current billing period. No cancellation fees or penalties.
Everything! 20+ hours of training, all 18 modules, live coaching sessions, private community access and more.
While we don’t offer subscription pauses, you can cancel anytime and re-subscribe later. However, if you cancel, you may lose your early access pricing and would pay the current market rate when rejoining.
Begin Your Google Ads Journey Today
Practical Training
Expert 1-on-1 Guidance
Access to our private community
Content updates & new strategies
Master Google Ads with Expert Mentorship & Live Coaching